Winston-Salem has been selected to host the 2016 and 2017 USA Cycling Masters Road National Championships. Collectively, these championships, slated for late summer of 2016 and 2017 are estimated to produce more than 5,000 hotel room nights and generate $2.7 million economic impact for Winston-Salem.
"Pursuing and securing sporting events for Winston-Salem is an important component in our overall sales strategy as these events are a proven, year-round revenue generator," said Richard Geiger, president of Visit Winston-Salem. "Our incredible sports industry partners and their facilities enable us to host prestigious groups such as the USA Cycling Masters Road National Championships and puts us in the national spotlight to attract more events."
Both cycling events are estimated to attract approximately 900 athletes each and will take place in multiple venues throughout the area including downtown Winston-Salem and the Yadkin Valley.
"USA Cycling feels so fortunate to be able to bring the 2016 and 2017 Masters Road National Championships to Winston-Salem. It is a strong cycling hub that we know will rally around our fantastic event. Winston-Salem will be a great destination for our masters racing community." said Micah Rice, Vice President of Events for USA Cycling.