USA Cycling and Visit Winston-Salem announced that Winston-Salem has been selected to host the 2016 and 2017 USA Cycling Masters Road National Championships.
Slated for late summer of 2016 and 2017, these championships are estimated to collectively produce approximately 2,000 unique riders and generate an estimated $2.7 million economic impact for Winston-Salem.
"USA Cycling feels so fortunate to be able to bring the 2016 and 2017 Masters Road National Championships to Winston-Salem,” said Micah Rice, USA Cycling Vice President of National Events. “It is a strong cycling hub that we know will rally around our fantastic event. Winston-Salem will be a great destination for our masters racing community."
The back-to-back championships in Winston-Salem will follow the 2014 and 2015 USA Cycling Masters Road National Championships held in Ogden, Utah, and will take place in multiple venues throughout the area, including downtown Winston-Salem and the Yadkin Valley.
"Pursuing and securing sporting events for Winston-Salem is an important component in our overall sales strategy as these events are proven, year-round revenue generator," said Richard Geiger, President of Visit Winston-Salem. "Our incredible sports industry partners and their facilities enable us to host prestigious groups such as the USA Cycling Masters Road Championships and puts us in the national spotlight to attract more events."
About USA Cycling: Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization, USA Cycling comprises 64,000 members; 2,700+ clubs and teams; and 34 local associations. The national governing body sanctions over 3,100 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit usacycling.org.