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Hendrick Automotive Group Signs as Title Sponsor of the Inaugural Queen City Senior Bowl

16 Dec, 2019


The Alliance Sportsmanship Foundation is excited to announce that the Hendrick Automotive Group will be the title sponsor of the inaugural Queen City Senior Bowl, a community experience established to create a memorable and rewarding week for many of the best high school football players and coaches in Charlotte, N.C. The game will be played on Saturday, December 21 at the Sportsplex in Matthews, N.C. Kickoff is scheduled for 12:05 p.m. Although the game is a platform for student-athletes to showcase their unique athletic talent, the focus is all about community.

“The Hendrick Automotive Group is literally putting us in the driver’s seat with this partnership. We are overjoyed to have their support for the inaugural Queen City Senior Bowl,” says Damon White, Co-Founder of the Alliance Sportsmanship Foundation. “The Queen City Senior Bowl is one of the first programs established by the foundation.” 

“The Alliance Sportsmanship Foundation and Hendrick Automotive Group share a passion to make a positive impact in the community. The foundation seeks to enhance the exposure of Charlotte high school football, showcase the extraordinary talents of these young men, and aggrandize the role athletics play in developing our future leaders. This is the type of energy we need to bring us all together to foster goodwill within our community through the support of local charities.”

The Hendrick Automotive Group Queen City Senior Bowl will select one local charity to support each year. Select proceeds from this year’s event will be donated to the Metro School, a community who serves 250 students all of whom are cognitively disabled. Their mission is to provide a comprehensive, personally relevant educational environment while challenging each student to develop his or her abilities, skills, and talents.

The Hendrick Automotive Group Queen City Senior Bowl will be television locally on WAXN, channel 64 and distributed nationally on ESPN3.  Phil Orban, Reggie Walker and DaShawn Brown will the announcers for the game.

To learn more about the Hendrick Automotive Group Queen City Senior Bowl or to purchase tickets please visit www.queencityseniorbowl.com.

About Alliance Sportsmanship Foundation: Alliance Sportsmanship Foundation (ASF) is a nonprofit 501(c)(3) organization dedicated to enhancing the life experiences of student-athletes in Charlotte, N.C. through community-based, philanthropic activities and programs. The vision of ASF is to provide active community engagement opportunities to allow its members to influence and foster youth leadership.

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