USTA Announces 2018 Arthur Ashe Kids' Day Lineup
21 Aug, 2018
The United States Tennis Association (USTA) announced the initial lineup for the 2018 Arthur Ashe Kids’ Day powered by Net Generation. The world’s largest single-day, grassroots tennis and entertainment event will feature some of the top tennis players in the world including defending US Open Champion and World Number One Rafael Nadal, 2018 Wimbledon Champions and past US Open Champions Novak Djokovic andAngelique Kerber, and 2018 US Open Finalist Madison Keys, plus live performances from critically-acclaimed sibling pop group Echosmith, multilingual music sensations In Real Life, and a performance of “Shine” by students from Marjory Stoneman Douglas High School and the entire cast and much more to be announced. The event takes place on Saturday, August 25 at the USTA Billie Jean King National Tennis Center in Flushing Meadows, NY, from 9:30 a.m. - 4 p.m. and honors the legacy and impact of Arthur Ashe, and serves as the kick-off to the 2018 US Open, celebrating the tournament’s milestone 50th anniversary, which runs from August 27–September 9.
Television and film star Skai Jackson and Interscope recording artist Alex Aiono will co-host, along with Radio Disney’s Morgan, who appears as part of the event’s partnership with Radio Disney, the #1 family destination for music from today’s biggest rising stars.
“As we celebrate the 50th anniversary of the US Open and Arthur Ashe's historic win, we are reminded as to why we honor Arthur Ashe and his legacy on this day,” said Gordon Smith, USTA Executive Director and Chief Executive Officer. “Arthur Ashe Kids’ Day, and the USTA’s Net Generation, help fulfill Arthur’s mission of promoting the sport of tennis to young people and continue Arthur’s vision of instilling the values of humanitarianism, leadership and academic excellence. We pay tribute to Arthur Ashe as a champion both on and off the court and a leader for civil rights, equal rights, and human rights.”
For the second consecutive year, Arthur Ashe Kids’ Day will support and promote Net Generation, the USTA’s approach to inspire the next generation of tennis athletes. Embracing all aspects of youth play for kids aged 5 – 18, the objective of Net Generation is to provide a kid-friendly, safe connection to the sport, while also serving as a platform to celebrate individuality and self-expression.
From 9:30 a.m. – 12:30 p.m., kids can try out Net Generation tennis during the free Grounds Festival, plus enjoy live music and other family-friendly activities. The ticketed Stadium Show from 1 p.m. – 3 p.m. features live music from pop headliners, as well as top WTA and ATP World Tour pros in fun exhibition matches and skills competitions.
Stadium show tickets are on sale now through Ticketmaster (1-866-OPEN-TIX), www.usopen.org and at the USTA Billie Jean King National Tennis Center box office. General admission promenade tickets cost $10 and loge tickets are $25. Arthur Ashe Kids' Day powered by Net Generation will also broadcast nationally on ABC on Sunday, August 26, from 2 p.m. – 3 p.m. (ET).
Over the past 22 years, Arthur Ashe Kids’ Day has been a launching ground and platform for artists such as Justin Bieber, Rihanna, Ariana Grande, Shawn Mendes, Alessia Cara, Jonas Brothers, Fifth Harmony, Ne-Yo, Britney Spears, Backstreet Boys and many more.
This year’s lineup includes:
Echosmith – Multi-platinum alt-pop sibling trio Echosmith recently returned with their bold, synth-driven radio single, “Over My Head,” the band’s most evolved sound to date since the Inside A Dream EP, following their breakout success with the debut album Talking Dreams and its triple-platinum hit, “Cool Kids” and platinum-certified “Bright.” Inside A Dream quickly earned critical acclaim from the likes of Billboard, Vulture, MTV, and Substream Magazine, adding to the list of rave reviews for the band from ELLE, Rolling Stone, Teen Vogue, NYLON, and more in praise of their distinctive melody-minded, New Wave-influenced sound. Since forming in 2009, the Sierotas – Sydney (vocals/keyboard), Noah (vocals/bass), and Graham (drums) – have played to crowds of thousands at sold-out shows across the U.S. and Europe and performed on The Ellen DeGeneres Show, The Tonight Show Starring Jimmy Fallon, The Today Show, Late Night with Seth Meyers, The Late Late Show with James Corden, Conan, and more.
In Real Life – Sergio Calderon, Michael Conor, Chance Perez, Andrew Ramos and Brady Tutton all come from different backgrounds, but share a common gift of musical ability. They are the first band in history to be voted together by America on ABC’s 2017 summer reality competition, Boy Band. Earlier this year, the band released their second single, “Tattoo (How ‘Bout You),” which soared to #28 at Top 40 radio and was #3 most added in its first week, on the heels of “Eyes Closed,” written by Justin Tranter, which they performed on the Boy Bandfinale. The band has already amassed a loyal following of fans, and performed on Good Morning America, Live! With Kelly & Ryan, Jimmy Kimmel Live, MTV's Total Request Live, Despierta America, and the Disney Channel Holiday Celebration. They recently debuted the video for their follow-up summer hit “Tonight Belongs to You”.
Skai Jackson– was most recently seen as Zuri Ross in the Disney Channel comedy series BUNK'D. The role, which reprised from the hit series Jessie, earned Jackson a 2016 NAACP Award nomination in the category of ‘Outstanding Performance by a Youth.’ Her other television roles include appearances on Boardwalk Empire, Royal Pains, Rescue Me, Sesame Street and the pilot Louie, as well as a starring role in Hallmark Channel’s The Watsons Go to Birmingham. Additionally, Jackson has voiced various characters for Dora the Explorer, Bubble Guppies, Team UmiZoomi and Kick Buttowski. She also recently starred on the big screen alongside Dwayne Johsnon in GI Joe 2, The Smurfs Movie, Arthur, Liberty Kid and The Rebound. Skai is a passionate advocate for anti-bullying and is quickly becoming a household name and a role model for younger generations using her large following to stand up to bullies on social media.
Alex Aiono – 22-year-old L.A.-based singer/songwriter Alex Aiono first amassed a following creating his own “flipped” versions of popular songs, including his “One Dance” mash-up which now has more than 63M views. Aiono has since released five original songs – “Work The Middle,” “Question,” “Does It Feel Like Falling feat. Trinidad Cardona,” “One At A Time feat. T-Pain,” and “Thinking About You,” – which he performed on his North American Feels Like Tour 2018. He also released “Hot2Touch” with Felix Jaehn and Hight, a #1, which has been certified Platinum in Germany with over 110M streams. While continuing to host for Radio Disney, touring as an artist and accumulating 2.4 million Instagram followers, 5.8 million YouTube subscribers and three-quarters of a billion views, Alex’s fans are engaged with every song, image and post, finding refuge in his alluring energy. Aiono is currently working on his debut album for Interscope Records.
Shine MSD – is a non-profit 501(c)(3) founded by Marjory Stoneman Douglas drama students after the school shooting on February 14, 2018 to support victims’ families and heal the Parkland community through the arts. The organization takes its name from the original song, “Shine,” written by MSD drama students Sawyer Garrity and Andrea Pe?a. What began as a personal healing journey, channeling their pain and anger into the writing of the song, quickly evolved into what has become an anthem for a generation determined to make a change in the world. Shine MSD was formed to teach the power of artistic expression and to give the students a platform to find their own voice. The non-profit currently runs Camp Shine providing free drama, music and art therapy to MSD students. Sawyer, Andrea and their families and friends realized the power of healing through artistic expression, and the positive impact the arts has in inspiring hope and unity in the aftermath of tragedy.
The AAKD Grounds Festival will feature Net Generation tennis on 14 courts, and a wide range of interactive activities for children of all ages and skill levels including adidas Earn Your Stripes, Chase Challenge, evian® I Wanna Play,Emirates Airline Beat the Pro,IBM Speedzone, Mount Sinai Get Fit and Play andWilson Stars Court. Additional activities include:
AAKD Festival Stage hosted by Radio Disney – the Grounds Festival’s free concert will feature up-and-coming musical talent including JAGMAC, AJ Mitchell, Brynn Elliott, 4th Ave and X's & O's.
The US Open American Express Fan Experience – Step inside the US Open American Express Fan Experience for even more tennis fun! The Fan Experience is located in the Chase Center near the East Gate.
Watch the Pros Practice – See tennis’s biggest stars up close and personal as they prepare for the tournament. Public practices are featured on the new Louis Armstrong Stadium, Grandstand, Court 17 and Practice Courts 1-5.
Also – Cardio Tennis, Face Painting, Juggling Workshop, Hair Beading and Braiding, Storytelling, Balloon Artists, Roving Entertainers and more!
For more information on Net Generation and Arthur Ashe Kids’ Day, log on to www.NetGeneration.com and/or www.AAKD.com. To connect via social media, please “like” the officialFacebook page facebook.com/usopentennisand/or follow @usopen on Twitter and Instagram. Fans can also follow all of the action with #ArthurAsheKidsDay on all social platforms. In the event of inclement weather, ticket holders can log on to any of the sites or handles listed above for the most up-to-date information.
Proceeds from Arthur Ashe Kids’ Day benefit the USTA Foundation, which helps fund the National Junior Tennis & Learning Network (NJTL), a nationwide group of more than 500 nonprofit youth-development organizations that provide free or low-cost tennis, education and life-skills programming to more than 225,000 children each year, founded 49 years ago by Arthur Ashe, along with Charlie Pasarell and Sheridan Snyder.
For more information on Arthur Ashe and his legacy, please visit the Arthur Ashe Learning Center at www.arthurashe.org.
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 655,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, one of the highest-attended annual sporting events in the world, and launched the US Open Series, linking seven summer WTA and ATP World Tour tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting tennis and education programs nationwide to benefit under-resourced youth through the National Junior Tennis & Learning (NJTL) network.For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter and Snapchat.