Michigan

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YETI To Sponsor Elite Event At Lake St. Clair

21 Aug, 2020


Premium outdoor brand YETI has signed on as the title sponsor for this week’s smallmouth showcase on Michigan’s Lake St. Clair, B.A.S.S. announced today. The 2020 YETI Bassmaster Elite at Lake St. Clair will be held Aug. 20-23 in Macomb County, Mich.

“We’re honored to be sponsoring this year’s Elite Series event at Lake St. Clair and supporting some of the most skilled anglers in professional bass fishing,” said Bill Neff, Vice President, Consumer Marketing at YETI. “This community has always been incredibly supportive of us, and we’re proud to show our support for them.”  

YETI currently sponsors Elite Series angler Brandon Palaniuk, who came from fifth place on Championship Sunday to win the recent Bassmaster Elite at Lake Champlain.

Live coverage of the YETI Bassmaster Elite at Lake St. Clair starts Thursday, Aug. 20 at 7 a.m. EST, and fans will enjoy three ways to catch on-the-water action. In addition to insightful Bassmaster LIVE coverage on Bassmaster.com and ESPN3, all four days of the tournament will also be aired live on ESPN2. Weigh-ins will be aired on Bassmaster.com. Check local listings for ESPN2 broadcast times.

“Coverage of our three most recent tournaments on ESPN2 drew millions of sports fans to bass fishing — some for the first time,” said B.A.S.S. CEO Bruce Akin. “This summer, the public has flocked to fishing as the ideal way to responsibly reconnect with family and enjoy an escape in nature, making this the perfect time for YETI to partner with B.A.S.S. to reach an audience of outdoor enthusiasts.”

About B.A.S.S. - B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2 and The Pursuit Channel), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, new Huk Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX presented by Abu Garcia and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic.

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