IRONMAN Announces New Race in Traverse City, Michigan | Sports Destination Management

IRONMAN Announces New Race in Traverse City, Michigan

Mar 19, 2019

IRONMAN, a Wanda Sports Holdings Company, announced a new race to be held in Traverse City, Michigan next summer. The brand-new IRONMAN 70.3 Traverse City triathlon is scheduled to take place on August 25, 2019.
“We are thrilled to announce the addition of Traverse City to our list of IRONMAN 70.3 race venues,” said Frank Lowery, Midwest and Great Plains Regional Director for IRONMAN. “Traverse City and the community has welcomed us with open arms. We look forward to working with our city partners to welcome athletes to this incredible host city and provide an unforgettable race experience.”
Traverse City will become only the second city in Michigan to host an IRONMAN 70.3 event behind IRONMAN 70.3 Steelhead taking place in Benton Harbor. Traverse City is a year-round destination on the northwest coast of Michigan’s Lower Peninsula known for its diverse cultural and recreational opportunities. Located on the Great Lakes shore of Lake Michigan, the glacier-carved landscape hones countless trail systems, beaches, inland lakes and nature preserves. Integrated throughout the pristine land are over 40 wineries and tasting rooms, 20 microbreweries, taprooms and distilleries, as well as a vibrant downtown of creative shops and acclaimed eateries featuring locally-grown fare. The region, responsible for half the country’s tart cherry production, is officially crowned the Cherry Capital of the World and celebrates its famed fruit every July at the National Cherry Festival.
“The Traverse City life is one of exceptional quality,” Trevor Tkach, President & CEO, Traverse City Tourism. “From food and drink to unparalleled scenery and resources for enjoying an active lifestyle – this is a place for those who want the best of it all. We know that IRONMAN triathletes have that passion for living to their fullest, and we’re excited for them to reach a new level of fulfillment next August.”
While details surrounding the exact course layout of the inaugural IRONMAN 70.3 Traverse City triathlon are still being finalized, early plans have the 1.2-mile swim portion of the event taking place around the West Grand Traverse Bay. The 56-mile bike course will ride around some of the most beautiful cherry farms and the 13.1-mile run course will take place along the lake side and through downtown. Athletes can expect to log much of their miles in downtown of Traverse City before concluding on Front street.
The IRONMAN 70.3 Traverse City will offer 30 age-group qualifying slots for the 2020 IRONMAN 70.3 World Championship scheduled to be held in Oceania, along with a professional prize purse and two professional qualifying slots.
General registration for IRONMAN 70.3 Traverse City will open on September 25, 2018 at Athlete inquiries may be directed to
For more information on the IRONMAN brand and global event series, visit For media related inquiries, please email

About IRONMAN: As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit

About Wanda Sports Holdings: Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China

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