The Greater Lansing Convention & Visitors Bureau (GLCVB) is excited to share that the organization is rebranding as Choose LansingTM.
Choose LansingTM is a non-profit, Destination Marketing Organization (DMO) that seeks to positively impact the community’s quality of life by developing the tri-county area of Ingham, Clinton, and Eaton counties as a visitor destination. This was the mission of the GLCVB, and it remains its mission moving forward. Only the name and logo are changing.
The rebrand is a result of the accumulation of months of research, including surveys and focus groups with community leaders, locals, visitors, and industry experts. This exciting change reflects both the recent and upcoming development in the greater Lansing area.
Over the coming weeks and months, the Choose LansingTM team will update promotional materials, signage, website, and other collateral to reflect the new brand.