Detroit Sports Commission Announces Staff Changes | Sports Destination Management

Detroit Sports Commission Announces Staff Changes

Nov 15, 2021

The Detroit Sports Commission (DSC) has announced promotions to its staff. Among the changes, Marty Dobek has been promoted to Deputy Director, while Alma Davila-Toro has been promoted to Senior Event Manager.

“I’m proud and excited to announce these very deserving promotions for Marty and Alma,” said Dave Beachnau, executive director of the DSC. “Both have been vital to the success metro Detroit has enjoyed recently bidding on and hosting marquee events. They bring great experience in all facets of the sports tourism industry, and we look forward to their continued contributions to the sports commission and the region.”

Dobek has been a member of the DSC team since 2011, serving as marketing and communications manager since 2017. In his new role, he will oversee the DSC’s day-to-day sales, marketing, communications and event functions. 

As marketing and communications manager, Dobek helped increase Detroit’s profile nationally and internationally amongst prominent event rights holders, including the National Collegiate Athletic Association (NCAA) and the U.S. National Governing Bodies. His work helped the DSC secure some of the nation’s most high-profile events, including the 2018 NCAA Men’s Basketball Tournament First and Second Round games, 2018 USA Volleyball Girls’ Junior National Championship, 2019 U.S. Figure Skating Championships and 2024 NCAA Division I Men’s Basketball Regional. Dobek received a bachelor of arts in public relations from Wayne State University in 2009.  

Davila-Toro has served as sports event manager since 2018. She will lend coordination, operation and oversight of all DSC-hosted and managed events in her new role.

Davila-Toro is currently serving as co-tournament director for the 2022 NCAA Division I Wrestling Championships at Little Caesars Arena, March 17-19, and the 2022 NCAA Division II Men’s Golf Championship at TPC Michigan, May 16-20. Most recently, she provided event management services and consultation to organizers hosting events in metro Detroit, which included overseeing event operations for the 2019 U.S. Figure Skating Championships, 2021 NCAA Division II Women’s Golf Championship and 2021 USA Weightlifting Nationals Week.  

Before she arrived at the DSC, Davila-Toro spent 17 years working with the University of Michigan Athletic Department in several different roles, including event manager for men's and women's basketball, track and field and rowing programs. She also served as the director of championships for all hosted postseason NCAA and Big Ten Conference events. Davila-Toro earned her bachelor of arts in sports management and communications from Michigan in 2006.

About the Detroit Sports Commission

The mission of the Detroit Sports Commission (DSC) is to market and sell metro Detroit as a premier destination for regional, national and international amateur sporting events. The DSC is a not-for-profit charitable organization, IRS 501 (c)(3), and a wholly-owned subsidiary of the Detroit Metro Convention & Visitors Bureau (DMCVB). For more information, visit

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