All-Time High Attendance at Meijer LPGA Classic for Simply Give | Sports Destination Management

All-Time High Attendance at Meijer LPGA Classic for Simply Give

Aug 08, 2016
2016 Tournament Draws Nearly 50,000 Spectators

Representatives with the Meijer LPGA Classic for Simply Give continued this year to build on an exciting tournament, which now ranks among the Top Four on the LPGA Tour in terms of attendance so far this year.

Attendance in the four-day tournament exceeded expectations with nearly 50,000 spectators, but participation in various community events that appealed to foodies, runners and families also rose. An estimated 200 children participated in the junior clinics, more than 625 took part in the 5k run and the inaugural Grand Taste event had more than 10,000 attendees alone.

“We are dedicated to making the Meijer LPGA Classic an event the community and the LPGA can stand behind,” Meijer Co-Chairman Doug Meijer said. “This event is making a difference in the communities we serve, and we sincerely thank everyone who attended for their continued support.”

Leading up to and during the tournament, LPGA professionals spoke highly of the Meijer LPGA Classic and its accompanying events. For example, two of the biggest names in ladies golf – Paula Creamer and Morgan Pressel – helped promote the tournament at Blythefield Country Club by being featured in a television advertisement Meijer produced.

“It is quickly, in only the third year, becoming one of the absolute can’t miss stops on the LPGA tour,” LPGA Professional Morgan Pressel said.

 “In short order, Meijer has shown itself as a world class partner committed to delivering a ‘can’t miss’ event on the LPGA schedule,” said Ricki Lasky, senior vice president of tournament business affairs and LPGA properties. “The Meijer LPGA Classic for Simply Give has rallied the West Michigan community and been hugely supported by its golf fans, our players and media. We’re excited about the future and looking forward to our return in 2017.”

The 2017 Meijer LPGA Classic will once again be held Father’s Day weekend June 12-18.

The 2016 Meijer LPGA Classic featured a full field of world-class golfers playing 72 holes of stroke play June 14-19 at Blythefield Country Club. Tournament week also featured various community events, including celebrity chef events, 5k run and walk, junior clinics and an inaugural three-day grand tasting event called the Grand Taste at the Meijer LPGA Classic that featured more than 40 local restaurants, breweries, growers and Meijer product and vendors.

Meijer donated all the unused food – approximately 6,000 pounds – from the Grand Taste event to a local food bank and food pantry.

The driving mission of the tournament is focused on feeding the hungry through the retailer’s Simply Give program, which restocks the shelves of food pantries across the Midwest. Over the past three years, the Meijer LGPA Classic generated more than $2.1 million for food pantries in the communities it serves. Additionally, a typical LPGA Tour has an economic impact of up to $6 million in the community in which it’s held.

Meijer began its Simply Give program in November 2008 and has since generated nearly $24 million for its food pantry partners. The contributions donated as a result of the Meijer LPGA Classic are due, in large part, to the generous spectators who attended the tournament week events, and the sponsors who helped make the event a success.

The $850,000 donation will be spread across the retailer’s estimated 200 food pantry partners that participated in the spring Simply Give campaign that ended June 19.

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