Puma has signed on as the official footwear and apparel partner of the Boston 10K for Women, presented by REI.
Puma will provide pre-event and on-site engagement at Boston Common and will be the title sponsor of the event’s elite athlete field. The Boston 10K for women is the longest-running all-women’s running foot race in New England and will return as a live event in October for its 45th year.
Puma’s logo will appear on race bib numbers, its footwear will be worn by race officials and the Elite Field, powered by Puma will support visibility for the event’s elite runners.
“When we recognized the opportunity to partner with such a historic and important race that supports female runners, we could not have been more excited to get involved,” said Erin Longin, global director of running and training, Puma.
“It’s a bounce-back year for women’s running and as runners reunite around the country, the sport needs companies like Puma to lead, which is exactly what they’re doing,” said Dusty Rhodes, founder of the race in 1977.
Held every year on the second Monday in October, race organizers yielded their traditional race date to accommodate the 125th Boston Marathon, scheduled for October 11, 2021.
The race date for the 2021 Boston 10K for Women will be announced shortly.