Jason Suitt joins Visit Baton Rouge as Director of Sports Development | Sports Destination Management

Jason Suitt joins Visit Baton Rouge as Director of Sports Development

Sep 25, 2023

Jason Suitt was recently named the new Director of Sports Development for Visit Baton Rouge.


Suitt brings 21 years of experience in college athletics with marketing, promotions, advertising, sponsorship sales/activation, graphics & licensing and event production skills to the Visit Baton Rouge team. He will be responsible for identifying, developing and executing an overall strategy for sports tourism in Baton Rouge.


Suitt spent the last two years leading the sports marketing program at national multi-unit restaurant group Walk-Ons Sports Bistreaux, where he served as the Director of Sports Marketing & Strategic Partnerships. Before that, he worked as the Assistant Athletic Director of Fan Engagement at Louisiana State University (LSU) Athletics and the Director of Marketing & Licensing at the University of Arkansas Athletics.


Suitt is a graduate of the University of South Carolina, where he earned his Bachelor of Science in Sports Administration degree.


"I am thrilled to join Visit Baton Rouge as the Director of Sports Development,” said Suitt. “Baton Rouge has enormous potential in the realm of sports tourism, and I am excited to be a part of the team that will unlock its full potential. I look forward to collaborating with local stakeholders, organizations, and partners to showcase Baton Rouge as a premier sports destination."

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