Heartland Soccer Association, the largest youth soccer tournament and league host in the United States, will welcome 200 teams from five states this weekend for the Midwest All Boys Tournament Fueled by Más+ by Messi.
The three-day event, set for Sept. 19-21 at the Garmin Olathe Soccer Complex, is expected to generate an estimated $3.46 million in economic impact for the Kansas City region.
"We are excited to welcome Más+ by Messi as the title sponsor of this year’s Midwest All Boys Tournament," said Shane Hackett, executive director of Heartland Soccer Association. "Their support helps us elevate the experience for more than 200 teams traveling to Kansas City, while highlighting the importance of positive hydration for young athletes. With great partners like Más+, we’re able to grow the game, showcase our community and create memorable moments for players and families across the Midwest."
"At Más+, we’re thrilled to partner with Heartland Soccer in the goal of giving the next generation a more positive hydration experience," said a Más+ spokesperson. "Everyone deserves positive hydration: amazing taste, natural flavors, no artificial sweeteners or colors, no caffeine and no compromise on quality ingredients."
The tournament will also feature a partnership with the American Lung Association, raising awareness for lung health and the dangers of vaping. Attendees can visit an interactive tent on-site, with proceeds supporting lung health research.
All matches at Garmin Olathe Soccer Complex will be live streamed via VidSport, the world’s largest fixed AI camera installation at a soccer-specific facility. Fans can watch from any device and access individual player highlights for recruitment and game review.
Media are invited to cover the event, which begins Friday at 5:30 p.m., with games continuing Saturday and Sunday at 8 a.m.
Following the Midwest All Boys Tournament, Heartland Soccer will host the Midwest All Girls Tournament, followed by the Heartland Invitational Tournaments, which are expected to draw more than 1,200 teams from across the Midwest. More information is available at www.heartlandsoccer.net.
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