Idaho

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Circling Raven to Host New Symetra Tour Event in 2020

7 Feb, 2020


Circling Raven Golf Club, the No. 1-rated public course in Idaho, has signed a three-year deal with the Symetra “Road to the LPGA” Tour. Named the Circling Raven Championship, the event will bring some of the world’s best women professional golfers to compete at the award-winning course, commencing August 24-30, 2020.

The course continues exceeding business performance this year across multiple categories. Through August, the Coeur d’Alene Casino Resort Hotel amenity shows growth in total revenue, retail sales, total golf rounds played, and stay-and-play packages sold.

To wit:

Total Revenue

  • 11% increase August 2019 over August 2018
  • 13% increase Year to Date (YTD) through August

Retail Sales

  • 23% increase August 2019 over August 2018
  • 26% increase YTD through August

Stay and Play Packages (Stay & Play)

  • 47% increase August 2019 over August 2018
  • 24% increase YTD through August

Total Golf Rounds Played

  • 30% increase August 2019 over August 2018
  • 21% increase YTD through August

A primary driver of this success stems from the Coeur d’Alene Tribe’s sustained investment in the acclaimed resort amenity. It commissioned Gene Bates, the course designer, to draft a master plan ensuring that Circling Raven, which celebrated the 15th anniversary of its first full season this year, not only maintains its renowned quality and attributes, but enhances them. A focus on revitalizing the retail operation, as well as aggressively marketing its value-laden Stay and Play Packages, paid dividends.

The Tribe hired David Christenson, PGA, as Director of Golf. Christenson opened the course and spent several years guiding it to national acclaim with his resort and golf club colleagues before moving on. Superintendent Brian Woster, GCSAA, has led the agronomy department since Circling Raven opened, and the course conditions are regularly cited by golfers as one of the golf club’s greatest assets.

Conducting an in-depth survey of its golfer database this year provided crucial feedback from past and present patrons. A multi-million-dollar casino renovation completed last spring drew many more visitors, including a significant increase of stay and play golfers.

“Coeur d’Alene Tribe’s mission is to improve the quality of life for our members through operating successful enterprises while maintaining our cultural integrity and traditions,” said Francis SiJohn, CEO, CDA Casino Resort Hotel. “Circling Raven, which was named for one of our greatest leaders, exemplifies our commitment to excellence. We will continue to exceed our guests expectations through it, the casino resort hotel, and our other amenities, including our spa, restaurants, entertainment programs, cultural tourism activities, and more.”

Circling Raven remains open each year until late October. For more information about the course or casino resort, call 800-523-2464 or visit Circling Raven’s website.

About Circling Raven Golf Club and Coeur d’Alene Casino Resort Hotel - Owned and operated by the Coeur d’Alene Tribe, Circling Raven is in the scenic Idaho panhandle approximately 55 minutes from Spokane International Airport (GEG). Measuring 7,189 yards from the rear tees, the 18-hole layout sprawls magnificently through 620 acres of woodlands, wetlands, and Palouse grasses. Its gleaming white sand bunkers are large and strategically placed and its hole variety ingenious.

Other Coeur d’Alene Casino Resort Hotel amenities and activities include the full-service Spa Ssakwa’q’n (pronounced Sock-wock-en); 300 hotel rooms; bars, restaurants, lounges, and eateries; cultural immersion options; and more. The casino just completed its $15 million renovation of its gaming floor and Events Center. Circling Raven has garnered numerous best-in-kind honors since opening, including being rated a Top 100 Resort Course, Best in State, and a Top U.S. Casino Course. Its golf shop has won national and regional awards for its excellence and its variety of products, displays, and performance.

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