LakePoint Sporting Community & Town Center Starts the Construction Process in Emerson | Sports Destination Management

LakePoint Sporting Community & Town Center Starts the Construction Process in Emerson

Apr 24, 2013
Area to Become Premier Tournament Vacation Destination in Georgia

The culmination of more than three years of planning and design, the LakePoint Sporting Community & Town Center, located in Emerson, Georgia, has started the construction process to convert more than 1,200+ acres of rocky terrain and rolling hills into a state-of-the-art, premier tournament vacation destination.

“When you set out to build the world’s largest and most unique sporting venue, it requires the efforts of many individuals, companies and government agencies to work together around a single vision,” said LakePoint Sports Development Partner, Judy Sparks. “We have been blessed to have the cooperation and support of the City of Emerson, Bartow County and the local citizens who see the big picture and understand the positive economic impact this development will have – bringing more than 4 million visitors a year and creating more than 26,000 jobs at full build-out.”

The more than 1,200-acre development is located in Emerson, Ga., just north of Atlanta. LakePoint will feature state-of-the-art venues for more than 20 of America’s favorite sports, and five million square feet of mixed-use development.

LakePoint’s South campus will be the first phase to be completed, with its first venue Terminus Wake Park which is scheduled to open later this year, followed by baseball and soccer/lacrosse venues in 2014.

Since 2010, Wakefield Beasley & Associates has been researching unique aspects of dozens of different sports parks, athletic complexes and mixed-use centers throughout the world. Firm Principal, Lamar Wakefield, was tasked with turning the LakePoint vision and the collective data he and the Wakefield Beasley team gathered into a reality. “LakePoint is not only a state-of-the-art facility for athletes to hone their skills, it is a vacation destination for the whole family, said Wakefield. “Our design has to encompass what an athlete’s needs are, as well as designing a one-of-a-kind vacation resort.”

Transforming the massive swath of undeveloped land into a Mecca of athletic activities is general contractor Brasfield & Gorrie, LLC of Kennesaw, GA. The construction process will require moving more than 15 million cubic yards of dirt, which will be the largest dirt movement in the history of Georgia.

LakePoint has brought together the best tournament operators and organizations as partners and long-term tenants, including Perfect Game USA, the #1 baseball scouting organization in America and Braveheart, a joint-venture between North Atlanta Soccer Association (NASA), one of the largest soccer clubs in Southeast and LB3 Lacrosse, the leading provider of camps & tournaments for girls & boys lacrosse.

 In November 2012, two of the world’s most recognized brands announced partnerships with LakePoint, The Coca-Cola Company and Bass Pro Shops.  Bass Pro Shops, America’s most popular outdoor store, will open a 104,000 square foot Bass Pro Shops Outpost® store at LakePoint.  In addition to being the exclusive beverage provider, The Coca-Cola Company will build its first POWERADE Sports Safety and Hydration Lab at LakePoint.

 Some of theLakePoint Development partners include Atlanta Braves former manager Bobby Cox and current manager Fredi González, as well as Kansas City Royals manager Ned Yost.

About LakePoint Sporting Community & Town Center: Bartow County and the City of Emerson will become the unparalleled sports destination in the world with the development of LakePoint Sporting Community & Town Center. The development will include 1,200+ acres of sports venues, commercial, retail and entertainment options. To learn more about LakePoint Sporting Community & Town Center, please click on Like us on Facebook at

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