IIFX Best Practices Summit To Focus On Future of Fan Experience | Sports Destination Management

IIFX Best Practices Summit To Focus On Future of Fan Experience

Jan 30, 2023

The Innovation Institute for Fan Experience (IIFX) will hold its inaugural Best Practices Summit for the Sports & Entertainment Fan Journey February 27 - March 1, 2023, at the Mercedes Benz Stadium in Atlanta, Georgia.

The first-of-its-kind gathering will bring together sports and entertainment professionals from around the world to document a collection of industry-vetted “Best Practices” for use in the design and planning sports and entertainment venues and touchpoints on the fan journey.   

“There are potentially hundreds of touchpoints for venues and event managers to engage with fans during their journey to a sports and entertainment event – ticket purchases, parking, security, seating, guest services, social media and more. Each touchpoint can make or break the fan experience,” says Lou Marciani, director and co-founder of IIFX.

“Best Practices help define and improve every aspect of any business. This summit will examine today’s high-intensity, immersive world of sports and entertainment venue management.”

The takeaways for attendees will be ways to help their ensure that their specific fan experiences are on the cutting edge – engaging fans, patrons, teams and sponsors better than ever before.

The 2023 Best Practice Summit for the Sports & Entertainment Fan Journey will feature some of the most respected professionals in the industry. With keynotes and workshop sessions led by these industry leaders, attendees will engage to shape the best practices and methodologies of the future. Session groups may include individuals who are responsible for:

  • Design & Planning
  • Guest Services
  • Fan Experience & Engagement
  • Security
  • Food & Beverage
  • Health
  • Premium Space
  • Parking & Transportation
  • Ticketing
  • Fans & Extensive Experience
  • IT
  • Technology & Services Solution Providers

Every touchpoint along the fan journey is an opportunity to impact the fan experience. Summit participants will explore each touchpoint.

Participants will focus on six topical areas:

1. Strategy and Establishing a Culture of Excellence

2. Game Day Fan Experience

3. Communications

4. Safety and Security

5. Tech & Facility Infrastructure/Wi-Fi and Cellular Service, Data Analytics and IT Cyber

6. Crowd Dynamics and Management

Today’s fans demand a memorable and immersive live event experience from start to finish. Successful operators of the future will embrace the total ecosystem of people, processes, and technologies that engage fans before they even make an event purchase. They will also have systems in place to gather constant feedback from fans.

“Maximized fan experience has proven time and again to result in higher new and repeat attendance which translates to revenue growth. This can lead to better workforce retention and professional growth. This summit will inspire attendees with new, real-world information to improve their own fan experiences. They’ll be better equipped to prioritize what investments will yield the best fan experience R.O.I. moving forward,” added Marciani.

Complete information on the 2023 IIFX Fan Journey Best Practices Summit for the Sports & Entertainment Fan Journey, including hotels, agendas, registration and more can be found HERE.


Sports & Entertainment Fan Journey Issues Survey

This is an anonymous survey designed by the Innovation Institute for Fan Experience (IIFX) to identify challenges and issues that may affect the experience fans have throughout their journey to attend sports & entertainment events.

IIFX is seeking input from sports & entertainment industry professionals, including executives, thought leaders, technology solution providers and integrators, consultants, venue and event operators, guest services, food & beverage, IT, safety, security, sponsorship and marketing, facilities, and vendors, to better understand the challenges and issues affecting the fan experience at throughout the fan journey. 

The results of this survey will inform the inaugural Best Practices Summit for the Sports & Entertainment Fan Journey on February 27- March 1, 2023, at the Mercedes Benz Stadium in Atlanta, Georgia

Thank you for taking the time to complete this important survey. 

 For more information about the Best Practices Summit, go to https://fanjourneysummit.iifx.org/ 

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