The Professional Triathletes Organisation (PTO) has announced that Garmin will renew its contract as the Official Transition Sponsor of the PTO and the upcoming T100 Triathlon World Tour.
The relationship will build on a first year in 2023 that saw Garmin activate across broadcast, social media and worldwide events. Recently rebranded and expanded, the T100 Triathlon World Tour visits eight different locations in 2024, starting with the Miami T100 at CLASH Endurance Miami on March 9, 2024.
“We are excited to expand our relationship with the Professional Triathletes Organisation and its elite tour of events,” said Susan Lyman, Garmin Vice President of Global Consumer Marketing. “Both Garmin and the PTO have a shared desire to improve and grow the global triathlon community, and we look forward to supporting this year’s top triathletes on the world stage.”
As part of the sponsorship, Garmin will be the Official Transition Sponsor for every race as athletes’ transition – from swim to bike to run. Known as triathlon’s ‘fourth discipline’, Garmin will support the athlete’s transitions through integrated on-screen broadcast graphics, real-time social media posts and a leaderboard posted throughout the season.
Garmin sponsored athletes who are part of the T100 Tour include: #8 Leon Chevalier, #2 Magnus Ditlev, #1 Anne Haug, #3 Taylor Knibb, #13 Skye Moench, #12 Marjolaine Pierre, Marten Van Riel, #7 Rudy Von Berg and #3 Jason West.
PTO CEO Sam Renouf said “We want the T100 Triathlon World Tour to be the pinnacle of endurance sport. To do that, we need to be working with companies who not only represent that in their own field but also bring the expertise and vision to be able to help elevate our amazing athletes further into the mainstream.
“Garmin has been doing exactly that in endurance sports with both professionals and amateurs, and we look forward to taking things to the next level through this continued relationship.”
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