The Connecticut Convention & Sports Bureau (CTCSB) has named Robert Murdock as its Director of Sports Marketing.
“Bob Murdock is a well-respected and experienced sales executive in the Northeast U.S.’s sports marketing and convention industries,” explains H. Scott Phelps, Interim President of the Connecticut Convention & Sports Bureau. The Connecticut Convention & Sports Bureau is the State’s official meetings and sports event sales and marketing organization. The public-private partnership was established in 2012, expanding the reach and responsibilities of the former Greater Hartford Convention & Visitors Bureau (GHCVB) to cover all of Connecticut.
“In his new job, Bob will expand our network of relationships and implement an aggressive sports marketing program for hotels and sports facilities throughout Connecticut,” says Phelps. “He will work with our office’s Sports Marketing Manager Tangier Pritchett and our Connecticut Sports Convention Advisory Board to generate new sporting events and related meeting business that will result in increased numbers of hotel room nights, thereby infusing new dollars into our state’s economy.”
Murdock comes to the Connecticut Convention & Sports Bureau from seven years as Director of Sales at Destination Worcester (Mass.), where he was responsible for promoting and selling the City and its region as a destination for meetings and events. His efforts and the partnerships he nurtured resulted in the City securing the two USA Gymnastics American Cup events, the U.S. Synchronized Skating National Championships, the Fed Cup, and the U.S. Rowing Masters National Championships.
Before joining Destination Worcester, Murdock served as Director of Administration for the Massachusetts Sports Partnership and was the Event & Sales Manager/Director of Business Operations for a variety of Boston-area organizations that included professional athletes’ foundations, promotional tours, and a World Championship. He collaborated with regional corporate and civic leaders to bid on and secure events, and developed partnerships with sponsors, vendors, venue operators, rights holders, government officials, and volunteers.
Murdock’s extensive experience also includes work as an Account Executive at Millsport, Inc., a sports marketing consulting agency in Stamford, Conn. and Foster City, Calif., where he managed relationships for major sports clients and advertising sponsors. His corporate clientele included Visa, Pepsi, and International Paper.
Murdock currently serves as Treasurer for the New England Society of Convention & Visitors Bureaus (NESCVB), is a member of the Mentoring Committee for the National Association of Sports Commissions (NASC), and of the Games Committee for the Special Olympics of Massachusetts/Winter Games.
He received both a Masters and a Bachelors degree in Business Administration from Bucknell University in Lewisburg, Penn. and a Masters degree in Physical Education from Springfield College in Springfield, Mass.
A lifelong sports enthusiast, Murdock was one of only 108 Americans invited to try out for the U.S. Olympic Marathon Team in 1988 and finished 21st in the trials and has a Personal Best of 2:17:45. Later, he was a freelance columnist on Running for both Metro Sports Boston and Running Times Magazine. The lifelong sports enthusiast also was the Assistant Tournament Director for the McCall’s LPGA Classic in Stratton in the mid-1990s.
The Connecticut Convention & Visitors Bureau (CTCSB) works in partnership with the state’s businesses, institutions, nonprofit organizations, and surrounding communities to market all of Connecticut – convention and meeting venues, hotels and attractions, and sporting venues – as a premier destination for international, national, regional and statewide conferences, conventions and major sports events. The public-private partnership is funded by dues from members and by the Connecticut Department of Economic and Community Development (DECD) and Connecticut Office of Tourism. The Connecticut Sports Convention Advisory Board, a division of the CTCSB, focuses its efforts on attracting and serving international, national and regional sporting events. For more information about the Connecticut Convention & Sports Bureau, visit www.ctmeetings.org or call 860-728-6789.