Soul Focus Sports Acquires Previously Cancelled Across the Bay 12K | Sports Destination Management

Soul Focus Sports Acquires Previously Cancelled Across the Bay 12K

Dec 22, 2014
The Race Becomes the 415 Area Code’s Flagship Event in the Represent Running Series of Area Code-Based Events

Across the Bay 12K has not hit the finish line just yet. Soul Focus Sports has announced the purchase of one of San Francisco’s iconic road races from previous owner RhodyCo – effectively saving the event from its planned cancellation.

The race becomes the 415 area code’s flagship event in the Represent Running Series of area code-based events. A group of hyper-local Bay Area-based races, the Series reflects the spirit of and works with the local community where each event takes place. Other Series events include The San Jose 408K Race to the Row, and Let’s Go 510 – The East Bay’s 5K/10K. To better fit with the Represent Running schedule, the new Across the Bay moves to Sunday, April 26th, 2015. Soul Focus will also add a 5K race to the event schedule.

“On the one hand, we’re sad to be moving on from our Marin 415K held annually in San Rafael. We had a great experience in the North Bay and hope to work in San Rafael in the future.” said J.T. Service, Soul Focus Sports CEO. “However, Across the Bay 12K has a long history in the San Francisco and Bay Area running communities. I’ve personally run this event and I’m incredibly excited to have the opportunity keep the Across the Bay alive, and see people running over the Golden Gate for another 30 years.”

RhodyCo CEO Dave Rhody had planned on cancelling the event after 31 years of success, until being won over by Service’s desire to continue Across the Bay and keep it true to its San Francisco roots.

“J.T. has a passion for running and putting on races that capture the spirit and feel of a city. I know he and Soul Focus Sports will create an event San Francisco can proudly call their own,” said Rhody.

The Across the Bay event will continue to partner with Edgewood Center for Children and Families, which has been a part of Across the Bay’s great success for over 30 years. Edgewood is a nonprofit provider of behavioral and mental health services and programs for children, youth, and families that have suffered from trauma.

“For over 30 years, Dave Rhody supported Edgewood because he understood the benefits of running with children who have experienced trauma,” explained Matt Madaus, CEO of Edgewood Center for Children and Families. “I am so thrilled that we have found a new partner who appreciated this in the same way. We look forward to another 30 years of transforming lives through running.”

To keep up to date with Across the Bay news and announcements go to or

Soul Focus, LLC is a Bay Area based sports management firm specializing in event management, athlete representation and brand consulting. Current clients and events include the San Francisco Giant Race Series, 49ers Rush 4.9K Stadium Run & The Challenge, Hoka One One National High School 2-Mile Postal Competition, the Represent Running Series, the Packard Summer Scamper 5K/10K, the Hola 5k Series, and numerous other fun projects. For more information on any of the above events please visit

Edgewood Center for Children and Families is a nonprofit provider of behavioral and mental health services that transform the lives of thousands of children, youth, and families in the Bay Area who, each year, have experienced trauma. Edgewood has been serving Bay Area children and youth since 1851 and through its preventative programs and range of services, it has the distinction of being the Bay Area's largest premier provider of behavioral health, family support, and education services. More at

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