World TeamTennis Sells Out Event at Omni LaCosta
26 Feb, 2020
World TeamTennis announced its inaugural All-Star Weekend on February 29 and March 1, as well as the sponsors for this sold-out event.
World TeamTennis announced today its sponsorship agreements for its inaugural All-Star Weekend on February 29 and March 1, including a presenting sponsorship from Barefoot Hard Seltzer, the official hard seltzer of WTT. Additional sponsors for the WTT All-Star Weekend Presented by Barefoot Hard Seltzer include official jewelry partner John Hardy, along with partnership agreements with Tennis Clash, Har-Tru Sports Coatings and PIVOT tennis.
The strong lineup on the court for the WTT Celebrity All-Star Match at Omni La Costa Resort & Spa at 2 p.m. PT on March 1 includes five-time Grand Slam singles champion and World TeamTennis veteran Maria Sharapova; the most accomplished doubles team in tennis history Bob and Mike Bryan, who have played 17 of 18 seasons in WTT; Sam Querrey; Rancho Santa Fe, Calif. natives Taylor Fritz and Coco Vandeweghe; Madison Keys; San Diego Aviators player Ryan Harrison; and 2018 WTT Female MVP Taylor Townsend.
“It is a testament to the continued growth of World TeamTennis and the high-level of players committed to compete in our inaugural All-Star match on CBS, that we’ve been able to accrue such a terrific lineup on sponsors, including presenting sponsor Barefoot Hard Seltzer, for this sold-out event,” said WTT CEO & President Carlos Silva.
“We are thrilled to introduce Barefoot Hard Seltzer, the first nationally distributed, wine-based hard seltzer, during the inaugural All Star weekend with the WTT,” said Anna Bell, Barefoot’s Vice President of Marketing. “At Barefoot Wine, we are passionate about making great products that fit consumers’ needs in a variety of tastes and lifestyles. That’s why we’re so excited to share our new 70-calorie, wine-based hard seltzer with tennis fans.”
As presenting sponsor, Barefoot Hard Seltzer will receive on-court branding, opening and closing billboards and digital promotion via WTT.com. WTT was represented by Leverage agency on this partnership. Official jewelry partner John Hardy, along with popular mobile video game Tennis Clash, will both have on-court signage, brand presence at the event, social presence through WTT social media, presence in the WTT All-Star program and on-air sponsorship acknowledgements. Har-Tru Sports Coatings will receive on-court branding as the official playing surface of World TeamTennis, and PIVOT Tennis will receive clinic signage, WTT email blasts and a booth to share the PIVOT tennis experience.
CBS Sports, the official television partner of World TeamTennis, will air an exclusive, one-hour WTT Celebrity All-Star Match special on April 4 at 1:30 p.m. ET/10:30 a.m. PT to highlight the best moments from the event.
The WTT Celebrity All-Star Match will follow WTT’s match format – one set (first to five games) each of men’s and women’s singles, men’s and women’s doubles and mixed doubles. The players will be split up into the following teams:
WTT Celebrity All-Star Match teams (players subject to change)
Team Bryan Brothers – Bob Bryan, Mike Bryan, Taylor Fritz, Madison Keys, Taylor Townsend
Team Sharapova – Maria Sharapova, Ryan Harrison, Sam Querrey, Coco Vandeweghe
WTT introduced professional team tennis to the world in 1974 and was co-founded by Billie Jean King. WTT is one of five active U.S. pro sports leagues which has been in operation for over 40 years, along with the NFL, NBA, NHL and MLB. For more information on World TeamTennis, please visit www.wtt.com.
About Barefoot® Barefoot®, the most awarded wine and bubbly brand in U.S. competitions, can be found worldwide bearing the fun and iconic footprint label. Barefoot Hard Seltzer will be available to purchase nationwide this spring at retailers nationwideor online at www.barefootwine.com. Barefoot Wine has 19 still wine offerings; Barefoot Bubbly® sparkling wine has 11 available offerings; and Barefoot Spritzer™ offers seven flavors in cans. For more information, visit: BarefootWine.com, Facebook.com/BarefootWine, Twitter.com/BarefootWineand Instagram.com/BarefootWine.
About World TeamTennis (WTT) World TeamTennis showcases the best in professional tennis with nine teams competing in the innovative team format for the King Trophy, the league’s championship trophy named after tennis icon and co-founder Billie Jean King. Since the league's debut, virtually every major champion of the Open era has played WTT, including Andre Agassi, Venus and Serena Williams, Pete Sampras, Stefanie Graf, Andy Roddick, Kim Clijsters, Bob and Mike Bryan, Sloane Stephens, Martina Hingis, Maria Sharapova, Lindsay Davenport, John McEnroe, Jimmy Connors, Martina Navratilova, Chris Evert and Naomi Osaka. WTT is owned by innovator Fred Luddy and entrepreneur Eric Davidson. WTT's 45th season will play from July 12-30, 2020, and conclude with the WTT Playoffs; league semifinals on Aug. 1 and the WTT Final on Aug. 2. CBS Sports is the official television broadcast partner of WTT. Learn more about the history and league champions of World TeamTennis on the history page.