Wondery Outdoors Introduces Hike Crew Series of Inclusive Community Events | Sports Destination Management

Wondery Outdoors Introduces Hike Crew Series of Inclusive Community Events

Sep 27, 2023

Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is launching its all-new Hike Crew series. A free community event aligned with Wondery’s commitment to leadership in greater diversity, inclusivity and empowerment in the outdoors, the Hike Crew series will kick off on Wednesday, September 27th, and continue on the last Wednesday of every month.

Wondery is encouraging women and people of color to step into fall with a casual hike around the Hollywood Reservoir with Wondery Outdoors team members and friends. After the 3.5-mile stroll, Wondery will host a 60-minute yoga session at their nearby headquarters led by their event manager and certified yoga instructor, Abbie Bear. Tailored towards hikers and outdoorswomen, Abbie will guide the group through a muscle and mind-relaxing flow.

Wondery Outdoors is intent on bridging the long-established gap between outdoor recreation and historically underrecognized groups. Since its inception in 2016, the company has set its sights on building a more inclusive community in the outdoors by way of planning and hosting subsidized or often free events to bring together hundreds of women and people of color who have otherwise been overwhelmingly excluded from outdoor and green spaces. In addition to guided excursions, workshops, and weekend retreats surrounding hiking, rock climbing, mindfulness, and more, the new Hike Crew series aims to bring more people together outside for approachable and enjoyable hikes that build connections.

“As a BIPOC-owned and women-led team, we know that accessing nature isn’t easy for everyone,” said Lydia Mok, co-owner and Community Director at Wondery. “From the cost of quality gear to get up mountains and down rivers, to the time it takes to learn a new skill, there’s a lot that gets between minorities, immigrants, and underrepresented groups and the outdoors. Everyone’s path to the outdoors is different, and we want to open eyes with open arms and show everyone, ‘you belong out here’.”

Wondery also hosts three annual events as part of their “Climb With” series to celebrate and raise funds for LGBTQ+, BIPOC, and women-identifying nonprofit groups. The Hike Series is a pilot that may expand to other regions. For now, interested participants can learn more and sign up for free here.

“We’re calling the Hike Series ‘Wondery’s Recleisure Social Club’ but we want to be clear that there are no fees, no dues, no barriers to join us,” added Mok. “The outdoors and green spaces are for everyone, and we are welcoming as many people as possible to reap the benefits of nature while finding their comfort in this community.”

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