Warner Bros. to Launch Wonder Woman Run Series in U.S.
11 Sep, 2018
SON Events, founded by Mark Knutson, director of Go Far Events and the Fargo Marathon, and John Magnuson, president of Mtec Results, has partnered with Warner Bros. to bring the DC Wonder Woman Run Series, a series of 5K and 10K road races to the United States.
Designed to empower the heroine in all, the Series will encourage runners and walkers of all abilities to harness their great powers and overcome any obstacle they encounter. It also opens the door for potential for other Warner Bros. movie-themed races in the future.
“This idea stemmed from a small race centered around one of the Warner Bros. movies in the fall of 2017, and it quickly morphed into an amazing opportunity to work with the professional teams at Warner Bros.” said Knutson. “We’re looking forward to new ways to marry the great imaginations of Warner Bros. with first-class road racing events and race directors to create an amazing experience for all participants.’
Added Magnuson, “We also see this as an opportunity to introduce non-running fans of Warner Bros. and its franchises to the world of running—helping us grow the industry that we all love and live in."
The DC Wonder Woman Run Series kicks off with a Saturday night race on September 22, in Sacramento, California. Additional Wonder Woman Run Series events for 2018 include:
Oakland, California – Saturday night on October 13
San Jose, California – Coming soon
Los Angeles, California – Sunday morning on November 4
San Diego, California – Coming soon
SON events is currently working on securing additional markets and race directors who wish to help grow the DC Wonder Woman Run Series to more than 20 locations, both domestic and international, in 2019.
Each event kicks off with an expo, where participants will be able to collect their race packets and bib numbers, as well as purchase exclusive Wonder Woman merchandise. On race day, the DC Wonder Woman Run Series will offer music and entertainment along each of the scenic course routes, which will wind through beautiful parks, historical sites, and vibrant residential areas. The one-of-a-kind race experience will culminate with a finish line festival for both participants and spectators.
To register for any of the DC Wonder Woman Run Series events, visit dcwonderwomanrun.com. You also can stay updated with the latest information from the series by following @WonderWomanRun on Twitter, @DCWonderWomanRun on Instagram, and by liking the DC Wonder Woman Run Series Facebook page.
The DC Wonder Woman Run Series is operated by SON Events, LLC, an independent licensee, in partnership with DC Comics and Warner Bros. Entertainment Inc. In addition to Knutson and Magnuson, the SON Events team is composed Sarah Ratzlaff, Susie Cleary, Julie Magnuson Heaton, and Jay Sutherland.
For more information on the Wonder Woman Run Series, including sponsorship and race director opportunities, please visit dcwonderwomanrun.com.
About DC Wonder Woman Run Series: The DC Wonder Woman Run Series is a series of 5K and 10K road races in the United States designed to empower the Super Hero in all runners and walkers, regardless of their abilities. Organized by SON Events, the Series races through Sacramento, Oakland, San Jose, Los Angeles, and San Diego this fall. Join us by visiting dcwonderwomanrun.com.