San Francisco-based Multi-Sport Event Announced
11 Sep, 2017
Festival of Fitness, featuring the SF Bay Half Marathon, Twin Peaks Mile, and Go Fit Yourself Fitness Hub to be Included
Virgin Group Founder Sir Richard Branson and Virgin Sport Global CEO Mary Wittenberg announced new partnerships for their upcoming red-hot Festival of Fitness, Virgin Sport San Francisco. Wearable technology company Motiv, hydration product nuun, fitness membership platform ClassPass, organic and nutritious foods company CLIF BAR® and Headspace, personal trainer for the mind and leader in meditation, will join in on the fun, as Virgin Sport races to the Bay Area this October 14-15, 2017.
Motiv, a fitness-tracking ring, is the Official Wearable Technology Partner for Virgin Sport San Francisco. The device subtly and stylishly monitors users’ activity, heart rate and sleep and inspires users to live an active and healthy lifestyle. Motiv will host a Recharge booth at the Go Fit Yourself Fitness Village, providing Festival participants the opportunity to recharge both their phones and their bodies, with phone charging stations and foam-rolling classes. Motiv will also be hosting celebrity personal trainer Erica Stenz of Barry’s Bootcamp to lead a free class on the Go Fit Yourself stage.
nuun, an electrolyte enhanced drink tablet, will quench the thirst of Festival participants as The Official Electrolyte Partner of the SF Bay Half Marathon and Twin Peaks Mile. Refreshing thousands of attendees, nuun will hand out complimentary, reusable water bottles to SF Bay Half Marathon participants, and activate nuun Hydration Stations in the Go Fit Yourself Fitness Village as well as on the starting and finishing lines of the Twin Peaks Mile hill climb.
ClassPass, a fitness membership platform that grants users access to a diverse offering of studios and gyms, will present the ClassPass Stage in the Fitness Village on Sunday, October 15th. Five of their local studio partners will lead forty-five minute long exercise sessions including yoga, mat pilates, strength and abs, barre and dance.
CLIF BAR will be joining as The Official Energy Bar Partner for the Festival. CLIF will be providing Energy Stations on courses throughout the weekend, offering attendees a variety of their nutritious and organic food products to fuel up for their fitness journeys.
Headspace offers hundreds of guided meditations designed to help with everything from sleep to sports training. Headspace will be bringing a meditation experience to the festival with co-founder Andy Puddicombe leading a short, two-minute meditation for runners at the SF Bay Half Marathon starting line, marking the world’s first pre-race group meditation.
Motiv, nuun, ClassPass, CLIF BAR and Headspace will join Virgin Sport’s Give Back partner Playworks and their Official Performance Apparel and Footwear Partner, ASICS, to create an experience that celebrates the sweat of sport with the swagger of Virgin.
Mary Wittenberg, Global CEO of Virgin Sport stated:
“We are so excited to be teaming up with ASICS, Playworks, Motiv, Nuun, ClassPass, CLIF BAR, and Headspace – incredible groups who share our mission to encourage millions of people to live healthy lifestyles. We’re thrilled for them to join us for our first-ever Festival of Fitness in the US. Together, we can make challenge fun.”
Registration fees start at $99 for the Virgin Sport SF Bay Half marathon, and participants will be invited to make a donation for Virgin Sport’s local Give Back partner, Playworks, who are increasing physical activity by leveraging the power of safe, fun, and healthy play at school every day.
San Francisco will be Virgin Sport’s first US-based, weekend-long Festival of Fitness, and will begin on Saturday, October 14th with the Twin Peaks Mile, a new, one-mile run up the peak, with themed waves for costumes, teamwork, speed and bootcamp. The weekend will culminate on Sunday, October 15th with the Virgin Sport SF Bay Half Marathon, starting and finishing at City Hall. On Sunday, participants can workout at the Go Fit Yourself fitness village, which will offer diverse workout challenges for participants of all levels, led by top local instructors. Completing the Festival of Fitness atmosphere will be healthy local food, live music, art installations and more. Activations will be both free and paid, with something for everyone including athletes, family and friends.
Virgin Sport San Francisco is one of Virgin Sport’s four events launching in 2017, with three additional events in the greater London area.
To register, head to Virginsport.com/event/san-francisco-2017. For further information on Virgin Sport San Francisco, please visit:
• Website: Virginsport.com/event/san-francisco-2017
• Facebook: @VirginSport
• Twitter: @Virgin_Sport
• Instagram: @VirginSport
• Official hashtag: #VirginSportSF
About Virgin Sport: Virgin Sport is an active life style company within Sir Richard Branson’s global Virgin Group, and is on a mission to move the world through sport. Virgin Sport creates Festivals of Fitness to combine running and fitness challenges with community celebrations. Virgin Sport plans to grow to new cities and active experiences in the coming years.
About Virgin Group: Virgin is a leading international investment group and one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors including mobile telephony, travel & transportation, financial services, leisure & entertainment and health & wellness.
About ASICS: Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.
About Playworks: Playworks is the leading national nonprofit leveraging the power of play to transform children’s social and emotional health. In the 2016-17 school year, Playworks will reach 900,000 students at 1,800 schools in 23 U.S. cities directly and through professional training services. We are changing school culture by leveraging the power of safe, fun, and healthy play at school every day. We create a place for every kid on the playground to feel included, be active, and build valuable social and emotional skills. Our vision is for 3.5 million kids in 7,000 elementary schools nationwide to experience safe and healthy play every day by 2020.
About Motiv: Founded in 2013, Motiv is a breakthrough wearable technology company focused on designing products that fit seamlessly in’to people's lives and keep them living better. Our team shares a passion and breadth of experience in product design, consumer goods and innovative startups. Motiv creates products people want to wear, are easy to use and deliver meaningful experiences. The company is headquartered in San Francisco. Meet Motiv at www.mymotiv.com, and connect with us on Facebook, Instagram or Twitter.
About nuun: nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink. Founded in 2004, nuun was the first to separate electrolyte replacement from carbohydrates, and twelve years later nuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. To learn more visit nuun at www.nuunlife.com.
About ClassPass: Founded in 2013, ClassPass is the leading membership to the world’s largest fitness network. With over 8,500 partners in 39 cities worldwide, ClassPass connects members to a variety of fitness experiences, including yoga, cycling, Pilates, barre, running, strength training, dance, sports, videos and more. Recognized as one of Forbes's Next Billion Dollar Startups, ClassPass leverages proprietary technology to dynamically merchandise and surface over a million fitness classes for a seamless booking experience that facilitates discovery.
About CLIF BAR: Clif Bar & Company crafts nutritious and organic food to feed and inspire adventure, including the CLIF BAR® energy bar; CLIF Kid™, Nourishing Kids in Motion®; and LUNA®, The Whole Nutrition Bar. Family and employee-owned, the company is committed to sustaining its people, brands, business, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us at: www.twitter.com/clifbar and www.instagram.com/clifbar.
About Headspace: Founded in 2010 by Andy Puddicombe and Rich Pierson, Headspace was created with one mission in mind: to improve the health and happiness of the world. With over 18 million users in more than 190 countries, the Headspace app offers hundreds of guided meditations designed to help with everything from stress and anxiety to relationships and sleep www.headspace.com