Rouleur Classic LAX Announced

9 Jul, 2020

Gruppo Media has announced the newest addition to the Rouleur Classic’s list of award-winning annual bicycle shows – Rouleur Classic LAX.

The premium cycling show will make its American debut from November 13-15, 2020 in downtown Los Angeles. In keeping with the Rouleur Classic’s approach, it will be held at a stylish and modern venue (to be announced soon) ‘enhancing the premium, intimate experience.’

This launch makes for three editions of the Rouleur Classic in 2020, with the London event taking place from 5th to 7th November and then Melbourne rounding out the year on 18th November.

The Rouleur Classic is billed as the world’s finest road cycling exhibition; and each event hosts a collection of the world’s foremost bicycles, brands, exhibits and talent. The Los Angeles show will be produced under license and in partnership with award-winning experiential marketing and cycling expert Ravi Rajcoomar and his team.

Gruppo Media, the company behind the Rouler Classic show, notes that the Los Angeles team has ‘delivered premium bespoke events across a variety of disciplines, and possesses a passion for cycling and huge expertise.

‘The group brings its extensive experience in the design, broadcast, content marketing, event and advertising sectors for both consumer and trade events.’

The line-up of guests and pro riders in attendance (to be announced over the coming months) will ‘entertain attendees with frank and enlightening discussions on stage, while enjoying the relaxed environment that the show is known for.’

The leading cycling marques exhibiting the latest bicycles, cycling apparel, components, technology and more will have the Rouleur Classic’s signature stand design as a ‘clean and consistent canvas to display the finest that the sport has to offer.’

The theme for the 2020 edition of the Rouleur Classic LAX is the Classics, celebrating the legendary one-day races in professional cycling – from Paris-Roubaix to the Tour of Flanders, as well as the newer classics such as Strade Bianche.

The Rouleur Classic is officially partnered with ‘all the relevant race organisations, and the show will bring a taste of these iconic European races’ history, present and future to US-based cycling fans.’

Rouleur Classic 2020

  • Rouleur Classic London 2020: Thursday 5th to 7th November – Victoria House
  • Rouleur Classic Los Angeles 2020: Friday 13th to Sunday 15th November – venue TBA
  • Rouleur Classic Melbourne 2020: Wednesday 18th November – new venue TBA

Bruce Sandell, Rouleur Classic Founder and Managing Director of Gruppo Media, said “When I first conceived the idea for the Rouleur Classic, it was always with international expansion in mind. I am delighted to announce our partnership with Ravi Rajcoomar and his team on the inaugural Rouleur Classic Los Angeles.


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