LA Marathon Announces Registration Opening
1 Sep, 2015
Sketchers to be Sponsor of Event
The LA Marathon will be held on Sunday, February 14, 2016. Registration for the race opened Tuesday, September 1, 2015.
Skechers has signed on as the title sponsor of the marathon. The deal replaces two-year sponsor Asics and changes the race’s official name from the Asics LA Marathon to the Skechers Performance Los Angeles Marathon.
As title sponsor of the race, Skechers Performance will have a prominent presence at all marathon week activities including the Los Angeles Marathon Health & Fitness Expo, where Skechers Performance will sell official race merchandise featuring the newly created Skechers Performance Los Angeles Marathon event logo. Additionally, Skechers Performance will outfit course volunteers and staff, and provide finishers’ shirts for all runners.
Comprehensive and integrated Skechers Performance Los Angeles Marathon marketing and communications initiatives leading up to and during the race will include the Skechers Performance Los Angeles Marathon website (lamarathon.com) and app.
“Partnering with the Los Angeles Marathon is a strategic step forward for our company and the Performance Division,” said Michael Greenberg, president of Skechers. “As a Los Angeles-based business, we have always wanted to be a part of this iconic race since we began developing our performance footwear division and we could not be more thrilled to join the Los Angeles Marathon as title sponsor.”
“Much like the City of Los Angeles itself, Skechers is an iconic, global, and stylish brand and we are extremely pleased to announce this new partnership on the Skechers Performance Los Angeles Marathon,” said Tracey Russell, Chief Executive of LA Marathon LLC. “Skechers has achieved prominence across the global endurance sports market and we look forward to delivering a world-class marathon experience together here in Los Angeles and to collaborating on exciting new initiatives across the U.S. and around the world.”
The Skechers Performance title sponsorship comes on the heels of the historic 30th edition Los Angeles Marathon in 2015. Not only did registration sell out for the third straight year, but the race also played host to the 2015 USA Track & Field Marathon Championships, where top American elite athletes vied for a record prize purse of $150,000. The iconic “Stadium to the Sea” course continues to surge in popularity both nationally and internationally, attracting runners from all 50 states and more than 55 countries all over the world, bringing the race to prominence as one of the five largest marathons in the U.S. and one of the 10 largest worldwide.
The title sponsorship of the Los Angeles Marathon builds upon Skechers Performance’s U.S. marathon portfolio.
Currently, the brand serves as the official footwear and apparel sponsor for the Chevron Houston Marathon and sponsors elite marathon runners Meb Keflezighi and Kara Goucher. Meb has raced in several high-profile events wearing Skechers Performance footwear, including his monumental win at the 2014 Boston Marathon racing in his namesake shoe, the Skechers GOmeb Speed 3. Next year, Meb will compete in Los Angeles wearing the new Skechers GOmeb Speed 3 – 2016 at the 2016 U.S. Olympic Team Trials for Men’s and Women’s Marathon on Saturday, February 13, 2016, the day before the Skechers Performance Los Angeles Marathon.