Genesis Open Coming to Pacific Palisades, California | Sports Destination Management

Genesis Open Coming to Pacific Palisades, California

Jan 05, 2017
Tiger Woods Among Those Committing to Play in Event

The 2017 Genesis Open will be held February 13-19, at The Riviera Country Club in Pacific Palisades, Calif. Tiger Woods, whose TGR Live is the host of the Genesis Open, which benefits the Tiger Woods Foundation, made the announcement he will play as well, following his return in early December at the Hero World Challenge after more than 15 months away from competitive golf.

“I’m very excited to come back to Riviera and compete in the Genesis Open. This is where it all started for me,” Woods said. “It was my first PGA TOUR event, I was 16 years old, I weighed about 105 pounds, and it was a life-changing moment for me.”

Woods has not played the Genesis Open since 2006, and made his PGA TOUR debut at Riviera in 1992 at the age of 16. In March, the Tiger Woods Foundation, the PGA TOUR and Genesis announced a partnership under which TGR Live would manage the tournament at Riviera.

“It’s an honor to have TGR Live running this historic event that will benefit my foundation,” Woods said.

Woods returned to competitive golf this month for the first time since August, 2015, finishing four-under par in the 18-player Hero World Challenge. He has not announced his 2017 playing schedule aside from the Genesis Open.

Tickets to the 2017 Genesis Open, starting at just $15, are on sale now at From now through December 25, purchase any ticket and have the opportunity to purchase $15 in food and beverage credit for only $10.

About the Genesis Open: The Genesis Open, L.A.’s PGA TOUR event, is bringing the next chapter in championship golf to The Riviera Country Club February 13 – 19, 2017. One of the most historic and longest-running events on the PGA TOUR, the tournament celebrated its 90th playing in 2016 as Bubba Watson won the event for the second time. With the TGR Live serving as event management company for the Genesis Open, the Tiger Woods Foundation is the primary benefiting charity with proceeds from the event supporting the foundation’s college-access programs in Southern California. The tournament is title-sponsored by Genesis, a luxury car brand focused on delivering an unprecedented level of innovation, performance and design, and an elevated ownership experience that demonstrates time is the ultimate luxury. For more information, visit and follow the tournament on Twitter, Facebook, and Instagram @GenesisOpen.

About TGR Live: For 20 years, TGR Live has exclusively organized and managed fundraising events supporting the Tiger Woods Foundation.  It focuses solely on creating amazing experiences for the foundation’s clients at world-class events like the PGA TOUR’s Quicken Loans National, Genesis Open, and Hero World Challenge as well as Tiger Jam and the Tiger Woods Invitational presented by USLI. TGR Live provides a variety of services to the foundation, including hospitality management, public relations and marketing, tournament operations, and sponsor sales. While many TGR Live events are televised, TGR Live does not provide TV or video production. For more information, visit

About Tiger Woods Foundation: We have humble beginnings and a simple, universal vision: we give students in need the right resources to ensure lifelong success in school, their communities and the working world. We don't allow our students to exist with the labels or restrictions or stigmas. Instead, we empower them to exceed any and all expectations. The TGR Learning Lab unleashes the full capacity of students, preparing them for today's jobs and the ones that don't exist yet. Serving students in grades 5-12 in Anaheim, Philadelphia, Washington, D.C. and Stuart, FL, our unique culture fosters development of the whole person while providing critical STEM skills and college prep. With the highest graduation rate in the US, the Earl Woods Scholar Program currently has 149 students attending universities nationwide. To celebrate our 20thyear, we’re embarking on an ambitious expansion plan, bringing our unique philosophy and educational curriculum to millions of teachers and students around the world. Find more information at or follow us at @TWFoundation.

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