Details Announced on Esports Event, Rivalry Weekend
9 Jul, 2019
Nestlé brand Kit Kat (licensed by Hershey’s in the U.S., which negotiated this deal) has entered into its first esports partnership as the official candy sponsor of Overwatch League team, The Los Angeles Valiant .
The LA Valiant will collaborate with Kit Kat to produce original digital and social content throughout the 2019 competitive season.
The non-endemic sponsorship also includes naming rights to Rivalry Weekend, part of the Overwatch League’s Homestand series, on August 24-25. Hosted by The Los Angeles Valiant, Kit Kat Rivalry Weekend will include branded activations both inside and outside of the arena at LA Live.
In addition to the planned activities, Kit Kat Team Lounges will offer exclusive seating areas for fans of each respective team.
“We are thrilled to launch our first esports sponsorship with the LA Valiant,” said Chris Kinnard, senior brand manager of Kit Kat in a release. “We can’t wait to be involved in the activities and events throughout Rivalry Weekend while we continue to learn and grow in esports for the Kit Kat brand.”
On May 1, Los Angeles Valiant parent company Immortals, LLC rebranded to Immortals Gaming Club (ICG) and closed a Series B Funding round totaling $30M. IGC Esports will operate the company’s esports rosters under the Immortals , Los Angeles Valiant, and Made in Brazil (MiBR) brands.
The newly acquired Gamers Club will continue to operate in Brazil as a Counter-Strike: Global Offensive (CS:GO) community hub with plans to expand into different games and demographics outside of Brazil.