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Bike Monkey Adds Music Festival To Popular Sierra Road Rally Race

19 Oct, 2018


Bike Monkey announces the Hammer Tunes and Tires Music and Cycling Festival with Banners headlining from Liverpool, UK. The Festival is open to the public and admission includes drink tickets and a full day of live music on the shores of Lake Millerton in the Sierra Foothills. The public is encouraged to come for the day or the weekend, camp and enjoy the outdoors, sample microbrews by Mad Duck, and live music. Food will be available for purchase on-site.

The music at this year’s Hammer will go all day long, starting from 11:00 am on October 20th. Banners, an up-and-coming indie rock act from Liverpool, is at the top of the lineup, featuring their hit songs “Someone To You” and “I’d Start A Riot,” the latter of which has generated over 50 million Spotify streams. Tickets are on sale now on the Festival website at thehammertt.com/thefestival for $20/each, including beverage vouchers. Kids under 12 are welcome and get free admission.

The Hammer Road Rally is a fully-supported, timed cycling event. It is very much at the heart of the weekend and launches at 8:00 am Saturday morning. It consists of a mix of easy and challenging routes through Sierra lakes and forests and affords participants not only the ability to see rare views from the saddle but also to finish on the shores of Millerton Lake and soak up the festival experience with their families afterwards.

Registration for the Hammer Tunes and Tires is open. Signup and event details are at thehammertt.com

“So often, these parts of California remain hidden from the minds of most folks,” says Carlos Perez, event organizer and CEO of Bike Monkey. “We love that we can create an event for people off the bike that’s just as great as the experience people pedaling through the hills are going to get. Having a top act like the Banners on the shores of Millerton Lake is going to make this event really something for locals and visitors alike.”

Bike Monkey is a leader in cycling productions, hosting tens of thousands of riders over the last decade in mountain bike, road, and cyclocross events, most notably Levi’s GranFondo in Sonoma County, California.

“We love the chance to show the rest of the world the beauty that surrounds us here in the Sierra foothills,” says Nathan Magsig, Supervisor for Fresno County. “Whether that’s in the saddle of a bike or with arms upraised in front of a wall of musicians, we’re happy to play host to everyone who’s looking to celebrate a great day along the lake.”

The Hammer Tunes and Tires Festival honors the late Edward O. Lund, a former Fresno State faculty member, avid cyclist, artist, curator and one of the founding organizers of Fresno’s Art Walk. Ed tragically lost his life in late 2015 due to a cycling accident and The Hammer Tunes and Tires Festival not only raises money for his personal passions, but also honors the memory of someone taken too soon.

Proceeds from this year’s festival provides study abroad scholarships for deserving students of CSU Fresno’s art program.

For further information, please contact Greg Fisher (greg@truecommunications.com, 707.495.3756)

About Bike Monkey: Bike Monkey is a bicycle event production company that specializes in the adventure and passion of cycling. Active since 2005, Bike Monkey organizes races and rides across multiple formats, hosting tens of thousands of cyclists annually in events in California and beyond. To learn more about Bike Monkey, visit bikemonkey.net.

About Edward O Lund Foundation: The Edward O. Lund Foundation honors the work and life of Edward Lund by providing scholarships and organizing community events around the arts and cycling.

The Foundation fully funds scholarships for Study Abroad Programs for qualifying CSU Fresno art students each year, as well as organizing what we affectionately call the Ed Spirit Weekend each October, featuring The Hammer Tunes and Tires Festival, celebrating the things Ed loved. More information is at lundfoundation.org

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