Visit Bentonville Announces New Sports Sales Manager | Sports Destination Management

Visit Bentonville Announces New Sports Sales Manager

Dec 11, 2019

Visit Bentonville announced that Chad Musteen would become the organization's new Sports Sales Manager. Musteen joins the organization's sales team leading efforts to recruit amateur, collegiate, and professional sporting events to Bentonville that will generate positive economic impact for the community.

Chad Musteen graduated from the University of Arkansas with a bachelor's degree in Recreation and Sport Management, with a minor in business. He has spent the last three years working in program planning and event management, including time as a program assistant and program manager for Fayetteville Parks and Recreation. He has worked with Octagon Sports Marketing and helped prepare for events like the LPGA Walmart Championship as well as BITE NWA. He has also served as an assistant life/golf skills coach for the First Tee of Northwest Arkansas.

Chad was born and raised in Bentonville, Arkansas, and played Bentonville youth sports growing up, including baseball at Bentonville High School for four years. He went on to play college baseball for two years at Northeastern Oklahoma A&M.

"Sports events are a key economic and tourism driver for our community," said Kalene Griffith, president, and CEO of Visit Bentonville. "We're excited to have Chad, who brings a wide range of knowledge and a great deal of passion to the job as we continue to make Bentonville an exciting and popular destination for sporting events."

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About Visit Bentonville - Visit Bentonville is funded by the Bentonville Advertising and Promotion Commission which was established in 1996. The Commission is supported by a 2% tax on lodging and meeting space and a 1% tax on restaurant and dining establishments. The organization's mission is to brand, promote and sell Bentonville as a tourism destination; stimulating economic development. Visit Bentonville leads the planning of sports, meetings and group tours while also marketing leisure experiences that include arts, cycling, culinary, film, music, and aviation. Visit Bentonville also collaborates with tourism offices throughout the state of Arkansas to create positive economic impact while increasing tourism amenities for both visitors and residents.

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