The Scottsdale Convention & Visitors Bureau has announced its upcoming April event, a national rugby tournament.
Mercedes-Benz of Scottsdale Rugby Bowl: Beauty & The Beast is known for exciting matches and now, for the first time, an exclusive fashion show. The second-year event has been relocated to Scottsdale Stadium on Saturday, April 18. Go from rugby to runway at 2:30 p.m. for a one-of-a-kind “Warning Track” Fashion Show, featuring a unique production by Phoenix Fashion Week. After emerging from the dugout in shorter springtime attire, models will traverse the entire baseball warning track around the spring training home of the World Series Champion San Francisco Giants for prime viewing.
The best scrum of the day is sure to be the battle between the nationally ranked ASU Sun Devils and the former Big Ten champion Ohio State Buckeyes at 3:00 pm. The USC Trojans are set to go head-to-head against the NAU Lumberjacks, in an exciting match that is scheduled for 1:00 pm. The day will open at 11:00 am, with Arizona’s High School Rugby Championship, which will feature the best of the best when it comes to local high school teams.
About the Scottsdale CVB: The Scottsdale CVB is a 501(c)(6) nonprofit, private company that has contracts with the City of Scottsdale and Town of Paradise Valley to conduct destination marketing efforts on behalf of these municipalities.
The CVB’s primary funding comes from bed tax collected by Scottsdale resorts and hotels and passed along to the city. Half of the city’s bed tax is allocated to the CVB for destination marketing initiatives. The city’s Tourism Development Commission (TDC) recommends to the Scottsdale City Council how to allocate the non-marketing half of the bed-tax revenue, which is designated for tourism-related capital projects, special events and more. The city’s relationship with the CVB is overseen by the city’s tourism development manager and the TDC.
Other CVB public funding sources include the State of Arizona, via Proposition 302, where Maricopa County resort/hotel operators and rental car companies collect and pass along an additional tax to the state that is then split and invested in numerous projects. Additionally, the Salt River Pima-Maricopa Indian Community and the Fort McDowell Yavapai Nation invest in the CVB’s marketing efforts.
The CVB has been a standalone company since July 2001 after having been an arm of the Scottsdale Area Chamber of Commerce. The CVB has more than 40 full- and part-time employees, along with a volunteer board of directors comprised of local industry leaders who represent a variety of segments from the hospitality and tourism industry.
Vision: Our vision is to position Scottsdale as a world-class vacation, meetings and group travel destination by communicating an image that sells the uniqueness of the Scottsdale experience.
Mission: The CVB is committed to enhancing the economic base of Scottsdale and its partnering communities through a strong visitor, meetings and group travel industry. We achieve this by:
Maintaining a leadership position in Arizona’s hospitality and tourism industry
Positioning Scottsdale in top-performing domestic and international markets to attract targeted, high-value visitors to our resorts and hotels
Teaming with member businesses to create awareness and excitement among meeting planners, tour operators, travel agents and media in our established feeder markets, while building credibility and interest in our entry markets.
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