Live Virtual Reality Comes to the Waste Management Phoenix Open
1 Feb, 2018
February Event Will be a 'First' - and a New Opportunity for Fans at Home
The PGA TOUR and the Waste Management Phoenix Open announced that fans will be able to experience the excitement and drama of the 16th hole at TPC Scottsdale through a live 360 and virtual reality (VR) experience during all four rounds of competition at the upcoming Waste Management Phoenix Open, February 1-4.
The live VR experience can be viewed on Samsung Gear VR headsets on a global basis through the “PGA TOUR VR Live” app available on the Oculus store. The “PGA TOUR VR Live” app will also launch on Daydream by Google – available on the Google Play Store – at the Waste Management Phoenix Open, giving fans an additional way to experience hole 16 at TPC Scottsdale. In addition to Daydream, fans can also view 360 content through TOUR’s mobile app. The app will be compatible with a Google Cardboard.
For fans who don’t have a headset, the 360 video experience will be available on Twitter and Periscope during all four days of the event, and for the first time ever, via the PGA TOUR app on iOS. Using any smartphone, fans will be able to watch live, 360 video from the 16th hole during Waste Management Phoenix Open. Fans can find the coverage starting on February 1 at twitter.com/PGATOUR, by following @PGATOUR on Twitter and Periscope, or by downloading the official PGA TOUR app from the App Store.
“The 16th hole at TPC Scottsdale during the Waste Management Phoenix Open is one of the most exciting in golf,” said Rick Anderson, PGA TOUR Chief Media Officer. “We look forward to bringing that excitement to our fans who can’t physically be at the tournament through live virtual reality. They will be able to experience all the thrills from home.”
As the exclusive live virtual reality provider of the PGA TOUR, Intel will produce the live VR experience with Intel® True VR technology, providing unprecedented access to areas on the course that can’t be experienced – even by fans on-site. Intel True VR uses panoramic, stereoscopic camera pods to create a more natural and realistic view from any direction for a more immersive VR environment. Up to eight cameras will be placed around the 16th hole, in addition to a dedicated sideline reporter bringing a unique aspect to the experience. Teryn Schafer will be reporting live for the duration of the tournament.
“Intel True VR technology turn sports into amazing immersive experiences, and Intel is always working with our partners to deliver new ways for fans to get closer to the action,” said David Aufhauser, managing director, Intel Sports Group. “We’re thrilled to work with the PGA TOUR to continue delivering compelling experiences with Intel True VR technology at the Waste Management Phoenix Open by leveraging our technology – from the cameras to the data processing to our application platform – to create interactive ways for fans to participate.”
THE PLAYERS Championship in 2017 marked the first time Twitter distributed a live 360 VR experience during a major sports event. Following THE PLAYERS, the PGA TOUR and Intel announced an exclusive relationship to produce and globally distribute live virtual reality (VR) and live 360 video at six PGA TOUR events in 2017 and 2018. The TOUR Championship and Presidents Cup in 2017 also featured live VR coverage.
The collaboration between the PGA TOUR and Twitter follows the live streaming relationship announced in 2016. Twitter’s early round distribution of PGA TOUR LIVE coverage, viewable weekly at pgatourlive.twitter.com, has averaged almost half a million unique viewers each day, and more than 70 percent of those are under the age of 35.
ABOUT PGA TOUR: The PGA TOUR is the leading global platform in professional golf, showcasing the highest expression of excellence, both on and off the course. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, grow and protect the game of golf and provide financial opportunities for TOUR players.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR-China. Members on the PGA TOUR represent the world’s best players, hailing from 25 countries (84 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.
ABOUT WASTE MANAGEMENT PHOENIX OPEN: The 2018 Waste Management Phoenix Open Presented by the Ak-Chin Indian Community will be held at TPC Scottsdale January 29 – February 4, 2018. “The People’s Open” is the best-attended golf tournament in the world and has gained legendary status for being the most unique stop on the PGA TOUR. The 2018 edition will mark the 83rd playing of the event (one of the five oldest events on the PGA TOUR) and the ninth as the Waste Management Phoenix Open.
The Thunderbirds were founded in 1937 with the mission of promoting the Valley of the Sun through sports. The Thunderbirds consist of 55 “active” members and more than 250 “life” members. In 2017 The Thunderbirds raised a record $10.1 million for charity from proceeds from last year’s tournament and have eclipsed $122 million in charitable giving since its inception in 1932. For more information on The Thunderbirds or the 2018 Waste Management Phoenix Open, visit www.wmphoenixopen.com.