Berkley, pioneers in the science-based development of hard baits, soft baits, line and terminal tackle, will be the title sponsor for an Elite Series showdown on historic Lake Guntersville. The 2021 Berkley Bassmaster Elite Series at Lake Guntersville will be held May 20-23 in Scottsboro, Ala.
“Within the bass fishing world, Lake Guntersville is more than just a fishery — it’s a cultural epicenter that draws anglers from all over, a place where baits are put to the ultimate test. The fish of a lifetime lurks somewhere beneath the surface of Guntersville, and our science-first approach to developing baits ensures that anglers have the best chance to connect with that fish on any given cast,” said Berkley Senior Vice President of Marketing Jon Schlosser. “We’re excited to partner with B.A.S.S. on what’s sure to be an exciting tournament on Guntersville, not only to showcase the power and effectiveness of Berkley baits but to help support an organization that has done so much for the sport of bass fishing.”
Berkley pro Hank Cherry dominated the 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk on Lake Guntersville, weighing in a massive 29-3 limit on Day 1 of the tournament en route to a wire-to-wire victory. In total, this iconic fishery has hosted 25 major B.A.S.S. tournaments.
“We are proud to partner with Berkley on what is sure to be an exciting tournament,” said B.A.S.S. CEO Bruce Akin. “Every weekend, Lake Guntersville hosts both novice anglers and pros eager to catch big bass, and we are thankful to bring another Elite Series event to this iconic fishery.”
Berkley is also a Premier Sponsor of the Bassmaster Classic, Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments.
The Berkley Bassmaster Elite at Lake Guntersville starts Thursday, May 20, and live coverage for all four days of the event can be streamed on Bassmaster.com and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 8 a.m. ET on Saturday and Sunday.
About Pure Fishing
Pure Fishing, Inc. is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Hooker, Johnson®, JRC®, Mitchell®, PENN®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.