Sports Business News

MLF Changes

Major League Fishing Announces Relocation, Organizational Changes

Major League Fishing (MLF) is making organizational changes along with multiple promotions in leadership and tournament staff to align the business with future goals.

New branding for Cherry Blossom 10 Miler

After 50 Years and Billions of Blossoms, the 2023 Credit Union Cherry Blossom Reveals a Fresh New Look

New branding reflects an updated identity to one of the nation's most popular races and a well-known rite of spring.

Retirement Announcement

Diana Greene, Chief of Administration for Myrtle Beach Area Chamber of Commerce, Announces Her Retirement

After serving the Myrtle Beach Area Chamber of Commerce for the past 22 years, Chief of Administration Diana Greene has announced her retirement.

New CEO for USA Triathlon

Victoria Brumfield Named USA Triathlon Chief Executive Officer

Brumfield becomes the organization’s first female CEO in its 40-plus-year history.

USA Bobsled Skeleton announces Cap Logistics partnership

CAP Logistics Joins USA Bobsled/Skeleton as Official Partner

USA Bobsled/Skeleton (USABS) announced a partnership with CAP Logistics for its global transport solutions.

Billie Jean King & Tory Burch partnership

Billie Jean King Cup by Gainbridge Partners with Tory Burch as Official Outfitter and Reveals "Billie Blue" Winner's Jacket

The first jacket of its kind to be awarded to professional female athletes.

USL and Seat Geek Partnership

SeatGeek and United Soccer League Announce New Partnership

SeatGeek becomes a Preferred Ticketing Partner of USL as FC Tulsa, Detroit City FC, Lexington SC, Monterey Bay F.C., Richmond Kickers join SeatGeek’s global soccer roster.

Visit Overland Park Sports Hire

Visit Overland Park Launches Sports Tourism Effort with Hiring of Industry Veteran

Visit Overland Park, Overland Park’s official destination marketing organization announced the launch of their anticipated sports tourism strategy with the hiring of industry veteran Eric Olson.

Greensboro CVB Changes to Board of Directors

Greensboro Makes Announcement Concerning Board of Directors

The Greensboro Area Convention and Visitors Bureau (GACVB) is excited to annouonce the makeup of its Board of Directors.

USA Triathlon NIL initiative

USA Triathlon Foundation Supports NIL Collective for Women’s Collegiate Triathletes as USA Triathlon Becomes First NGB to Launch NIL Collective

Watch Us Thrive Collective provides women’s triathlon student-athletes the opportunity to receive compensation in exchange for participating in a Name, Image and Likeness activity.