Sports Business News

Fitbit Inc. has announced that it has entered a multi-year agreement with LA Marathon LLC.

The United States Bowling Congress has signed on as a major sponsor of the Professional Bowlers Association through 2018.

Adidas may explore “alternatives” to its long sponsorship of FIFA if soccer's world governing body does not reform itself.

“Katrek and Maginnes On Tap,” of the PGA Tour Satellite Radio Network, will broadcast live from the Golf Industry Show in San Diego.

Eugene, Cascades & Coast welcomes three new team members.

Visit Phoenix has bolstered its tourism and travel trade efforts with new hires, Maria Lourdes Delgado and George Herrera.

ACTIVE Network® announced it has acquired Virtual Event Bags™.

USA Synchro is proud to announce a partnership with Lubell Labs, the leader in portable and in-wall underwater speakers.

US Club Soccer announced Fit for 90 as its Official Player Monitoring System.

The California International Marathon is expected to generate 2,382 hotel room nights and provide an economic impact of $7.72 million.