Sports Business News

ASHA

ASHA Announces Partnership with NHL

The American Special Hockey Association (ASHA) announced a new partnership with the National Hockey League (NHL).

Marrriott

Marriott Partners With National Park Foundation

Marriott Bonvoy, Marriott International’s travel program, announced its marketing partnership with the National Park Foundation (NPF).

DoubleTreeLogo

DoubleTree Hilton Lands Near Denver Airport

DoubleTree by Hilton Denver International Airport, a 6-story, 163-room, state-of-the-art, full-service hotel, has opened to welcome visitors.

HaloLax

US Lacrosse Announces Halo Lax as Official Sanctioning Partner

US Lacrosse has announced that events by Halo LAX, LLC will be sanctioned through their authority as the lacrosse National Governing Body.

VisITMilwaukee

VISIT Milwaukee Launches Community-Wide ‘Bring It Home’ Campaign

VISIT Milwaukee is wants all business and community leaders to look to their hometown to host their next board or business meeting.

ISL

ISL Signs Multi-Year CBS Sports Rights Deal

The International Swimming League (ISL) has signed a multi-year broadcast rights deal with CBS Sport ahead of the series’ second season.

Augusta

Augusta Sportswear Announces Partnership with Perfect Game

Perfect Game and Augusta Sportswear have announced a new multi-year apparel and uniform partnership agreement.

HydroFlask

Hydro Flask Sponsoring USA Surfing

Hydro Flask announced a multi-year sponsorship with USA Surfing, supporting its athletes in domestic and international competitions.

Greensboro

Increase in Visitor Spending Noted in 2019 Guilford County Impact Study

Domestic visitors to and within Guilford County spent $1.591 billion in 2019, an increase of 7% from 2018.

SFASFM

Youth Sports Industry Leader, Jim Arnold, Joins Sports Facilities Companies’ Leadership Team

Sports Facilities (SF) Companies has announced the addition of industry leader, Jim Arnold, to the leadership team of the SF Companies.