Sports Business News

Inaugural San Antonio Marathon selects Laurel to deliver event timing and race app

Inaugural San Antonio Marathon selects Laurel to deliver event timing and race app

The marathon immediately follows The Running Event (TRE), the run conference and expo, held in San Antonio on December 2-4, 2025.

Let’s Do This expands US reach with Mascot Sports and Color Run partnerships

Let’s Do This expands US reach with Mascot Sports and Color Run partnerships

The new additions build on the company’s existing portfolio, which includes major events such as the TCS London Marathon, the AJC Peachtree Road Race, and Ragnar Events.

Jill Jones Named Vice President of Administration and Community Engagement for the Greensboro Sports Foundation

Jill Jones Named Vice President of Administration and Community Engagement for the Greensboro Sports Foundation

The Greensboro Sports Foundation is excited to announce that Jill B. Jones has joined the organization as Vice President of Administration and Community Engagement.

New partnership between the FWT and HEAD | TYROLIA

HEAD | TYROLIA become Official Supplier of the Freeride World Tour

The Freeride World Tour by Peak Performance (FWT) is proud to announce a new strategic partnership with HEAD, a global leader in ski equipment innovation and performance.

Rockford & Winnebago County Outperform Illinois Counties with $523.4 Million in Visitor Spending

Rockford & Winnebago County Outperform Illinois Counties with $523.4 Million in Visitor Spending

Tourism continues to grow locally, bucking statewide declines, with new attractions and events fueling confidence in the future.

American Association of Professional Baseball Announces Partnership with LingoPal

American Association of Professional Baseball Announces Partnership with LingoPal

The American Association of Professional Baseball announced a groundbreaking partnership with LingoPal to broadcast the 2025 Miles Wolff Cup Final games in Spanish, Hindi, and Japanese, in addition to...

The Professional Tennis Registry (PTR) and Professional Pickleball Registry (PPR), the world’s largest racquet sport coach education organizations, are proud to announce a new partnership with Spintip, the AI-driven video analysis platform.

Professional Tennis Registry (PTR) and Professional Pickleball Registry (PPR) Announce Strategic Partnership with Spintip

The Professional Tennis Registry (PTR) and Professional Pickleball Registry (PPR), the world’s largest racquet sport coach education organizations, are proud to announce a new partnership with Spintip...

Supertri Announces Acquisition of New Jersey State Triathlon

Supertri Announces Acquisition of New Jersey State Triathlon

Building on its ongoing expansion of short-course racing across the globe, Supertri has confirmed the acquisition of the New Jersey State Triathlon.

Shawn Meredith and Kevin Carr Inducted into National Adaptive Sports Hall of Fame

Shawn Meredith and Kevin Carr Inducted into National Adaptive Sports Hall of Fame

National Adaptive Sports Hall of Fame recognizes achievements in summer and winter adaptive sports in the Competitor and Contributor categories

HonorHealth, a non-profit healthcare provider in Phoenix, Arizona, has been announced as the Official Health and Wellness Sponsor of the 2025 Phoenix Marathon and 2026 Mesa Marathon.

HonorHealth to Sponsor Two Arizona Marathons

HonorHealth, a non-profit healthcare provider in Phoenix, Arizona, has been announced as the Official Health and Wellness Sponsor of the 2025 Phoenix Marathon and 2026 Mesa Marathon.