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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | September 25, 2017
America’s 50th State Opens Its Sporting Doors to the World   

By: Michael Popke

Once renowned for hosting the Pro Bowl (the National Football League’s annual all-star game at Aloha Stadium in Honolulu for more than 30 years)...more >>


Article | May 2, 2018
College Football Sees Largest Attendance Drop in 34 Years; Experts Weigh in on How to Fix It   

By: Michael Popke

Blame it on conference shifts. Blame it on streaming. Blame it on sports bars, changing priorities or even scandals. No matter who you blame, it’s...more >>


Article | April 18, 2018
Could the Great American Pastime's Youth World Cup Move to Taiwan Forever?   

By: Michael Popke

Could the Great American Pastime find a permanent home for its Under-12 World Cup in Taiwan? Maybe – if Taiwan has its way. Tainan City, on the...more >>


Article | April 18, 2018
Event Hosts: Get Ready for Pickleball, Flag Football and BMX   

By: Michael Popke

An industry report may just be a crystal ball in disguise, providing information on the fortunes (or lack thereof) of various sports. And if you’re...more >>


Article | April 18, 2018
Could Synchronized Skating Makes Its Olympic Debut in 2022?   

By: Michael Popke

The IOC won’t be adding any new sports to the next Winter Olympics but it hasn’t ruled out the potential for variations on existing sports,...more >>


Article | April 18, 2018
Oakland A’s Announce Coliseum Site Takeover from City, County   

By: Michael Popke

Efforts to build a baseball stadium in various sites around Oakland have failed. The Oakland A's, however, might make it possible for a new facility...more >>


Article | April 4, 2018
Arizona Court: Rental Car Tax Can Be Used for Stadium Projects   

By: Michael Popke

With rental cars being heavily used in sports tourism, an Arizona court has ruled that the taxes off such cars can be used to pay for public...more >>


Article | April 4, 2018
Pop Warner Football Adopts USA Football’s New Model in the Continuing Quest for Safety   

By: Michael Popke

Pop Warner Football made news last month with the announcement it would be implementing USA Football’s American Development Model this fall. ADM is...more >>


Article | April 4, 2018
By the Numbers: Opening Day and Major League Baseball   

By: Michael Popke

This was the first MLB opening day to feature a full slate of games with all 30 teams but that’s far from the most impressive number. You can't...more >>


Article | April 4, 2018
Iowa Corrections Officer Recruiting Former Inmates to Become Sports Officials   

By: Michael Popke

The nationwide shortage of high school sports officials is not news but one suggested solution is certainly making headlines. An officer at Iowa’s...more >>


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