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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | March 22, 2017
Repealing Obamacare Could Have Repercussions in the Sports World   

By: Michael Popke

It appears head injuries could become a significant factor in the GOP’s plans to repeal the Affordable Care Act. In fact, many NFL players rely on...more >>


Article | March 22, 2017
Once Credibility is Gone, NGBs Need to Struggle to get Back into Good Graces   

By: Michael Popke

FIFA reforms might be underway, but selling the public on the idea is a whole different ball game. A recent survey of soccer fans in 50 countries...more >>


Article | March 22, 2017
Small Polish City Suddenly an eSports Giant   

By: Michael Popke

When a new 15,000-square-foot eSports facility opened March 3 in Las Vegas by hosting a Halo World Championship qualifier with $50,000 in prizes, it...more >>


Article | March 22, 2017
New Report Looks at Energy and Water Performance in Sports Venues   

By: Michael Popke

Green is the word. With eco-friendly and sustainable sports venues becoming a marketing ploy for cities, a new report, Taking the Field: Advancing...more >>


Article | March 22, 2017
ACC Will Need to Look for Alternate Conference Tournament Destinations Soon   

By: Michael Popke

While it appears North Carolina’s House Bill 2 is going nowhere (at least for now), Atlantic Coast Conference officials are now at the point where...more >>


Article | March 22, 2017
Travel Ban Could Kill USA’s Chances of Hosting 2026 World Cup   

By: Michael Popke

When Gianni Infantino says he needs an open-door policy in countries that want to host the FIFA World Cup, he’s looking at you, Donald Trump. The...more >>


Article | March 20, 2017
The Wetter, The Better   

By: Michael Popke

Often, the key to a city’s success as a regional and national destination is an effective local organization that can help attract high-profile...more >>


Article | March 8, 2017
By the Numbers: The Math of March Madness   

By: Michael Popke

Ah, March. The only time when painting your face in school colors, wearing a mascot hat to work and screaming your lungs out at a TV is perfectly...more >>


Article | March 8, 2017
New Las Vegas eSports Arena Aiming for Millennial Audience   

By: Michael Popke

If you still need more proof that eSports are a viable revenue generator, look no further than Las Vegas, which opened a new 15,000-square-foot venue...more >>


Article | March 8, 2017
Legislation in Illinois and Wisconsin Targets Pokémon Go   

By: Michael Popke

Hey, Pikachu. If you want to play in the park, you’re going to need a permit. Following last summer’s Pokémon Go craze, in which people chased...more >>


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