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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | November 20, 2017
Big Dreams and Big Ten Teams   

By: Michael Popke

Big Ten university cities boast plenty of sports venues, high-profile events and friendly people. Champaign County, home of the University of...more >>


Article | November 20, 2017
The Heartland, Home of Wide-Open Spaces and Smiling Faces   

By: Michael Popke

When the Nebraska Golf Association considered hosting a tournament last summer in Kearney — a city in the direct path of the 2017 total solar...more >>


Article | November 20, 2017
Horse Country   

By: Michael Popke

The classic image of rider and horse clearing a fence in a steeplechase. The roar of a Sunday afternoon crowd as a cowboy charges out of the chute...more >>


Article | November 15, 2017
‘Fastest Known Time’ Events Picking Up Pace in Popularity   

By: Michael Popke

What’s the hottest trend? FKT or Fastest Known Time. Described is bringing in athletes who want to conquer not only their own PRs but those of any...more >>


Article | November 15, 2017
Bringing a Formerly Extreme Sport to Ski, Snowboard Enthusiasts   

By: Michael Popke

Planners of winter and snow events might want to put this into the planning file: heli-skiing is working to reinvent itself as an easy-to-plan...more >>


Article | November 15, 2017
Pop Warner CTE Lawsuit Could Hit Youth Sports Hard   

By: Michael Popke

Here’s something that hits close to home. A U.S. District Court judge says a lawsuit filed by two mothers against Pop Warner Little Scholars can...more >>


Article | November 15, 2017
Sports Seen as Key to Recovery of Reputation, Tourism in Las Vegas Following Shooting   

By: Michael Popke

Las Vegas was home to exactly zero professional sports teams 18 months ago. Today, with at least three leagues placing franchises in the city, sports...more >>


Article | November 15, 2017
Steep Fee Hikes Possible at America's Busiest National Parks: Planners Need to be Ready   

By: Michael Popke

Sports planners whose events take place in or near national parks should know some steep fee hikes are possible. It could impact registration fees...more >>


Article | November 15, 2017
Female Football Participation Increasing at High School Level   

By: Michael Popke

This fall, six female high school student-athletes competed in varsity football for public high schools on Long Island, New York, and two of them...more >>


Article | November 1, 2017
Is the Youth Soccer Model to Blame for the Failure of the U.S. Men's National Team?   

By: Michael Popke

Has an overabundance of overly expensive private youth soccer programs stifled talent and led to lower-quality U.S. players? That theory continues to...more >>


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