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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | February 7, 2018
Athletes on Living Through False Alarm on Hawai'i: 'We Thought This Could be It'   

By: Michael Popke

For the contiguous states, the false missile alarm in Hawai'i was a blip on the news radar. For some college teams who happened to be competing in...more >>


Article | February 7, 2018
Spring Training Ready to Descend Upon Florida and Arizona, But at What Cost?   

By: Michael Popke

This Valentine’s Day packs more than heart-shaped boxes of chocolates. It brings a sweetheart deal for areas in Arizona and Florida. In many areas,...more >>


Article | February 2, 2018
The Northeast: Using Teamwork to Take the Sports World by Storm   

By: Michael Popke

If you doubt the allure of the Northeast for sporting events, check out the number of destinations there that the NCAA chose as host cities for...more >>


Case study | February 2, 2018
True Grit   

By: Michael Popke

Locals of Ogden, Utah, boast of the city's "grit," embracing its heritage and history. These days, though, it's also a center for sports.


Article | February 1, 2018
Unpredictable Weather? Not a Problem   

By: Michael Popke

Mother Nature can be temperamental, and that can wreak havoc with planning outdoor sports events, including those held over the winter months....more >>


Article | January 24, 2018
Russian Renaissance: Sochi Striving to Become a Successful Resort City Four Years After Winter Olympics   

By: Michael Popke

Russia spent $50 billion to host the 2014 Winter Olympics, and nearly four years later, that investment might be paying off. Sochi, although...more >>


Article | January 24, 2018
The National Valet Olympics? Why Not?   

By: Michael Popke

File this one under “Unusual But Effective Ways to Enhance the Guest Experience.” Every other year, the American valet parking industry sends its...more >>


Article | January 24, 2018
Outstanding in their Field: Minor League Stadiums Find Ways to Keep Busy During Winter Months   

By: Michael Popke

Finding uses for baseball and softball parks between seasons isn’t always easy. After all, a purpose-built facility may not lend itself to much...more >>


Article | January 24, 2018
Catching the Bad Guys: Fishing Derbies Help Communities Fight Spread of Invasive Species   

By: Michael Popke

Sometimes, we all need to see a villain in handcuffs. That’s the impetus for local officials creating fishing tournaments to help rid waters of...more >>


Article | January 10, 2018
Cost of Safeguarding the Super Bowl Estimated at $3.1 Million   

By: Michael Popke

We all know Super Bowls bring an excellent economic impact to their host cities. What we know less about is how much it costs to safeguard that...more >>


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