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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | October 18, 2017
Concussion Insurance: What Event Organizers Need to Know   

By: Michael Popke

In the wake of new research showing participation in youth football increases the risk of brain injury, it’s not surprising that the Wyoming High...more >>


Article | October 4, 2017
Oakland Ball Club Selects New Stadium Site, But Obstacles Remain   

By: Michael Popke

The Oakland A’s are going to be sticking around, at least if the site that has been selected yields the stadium that has been promised. A 13-acre...more >>


Article | October 4, 2017
Knife-Throwing: The Sport of the Ages, is Alive and Well (and Flourishing)   

By: Michael Popke

Sometimes, sandwiched between the traditional sports, planners can stumble across something unique. In this case, it’s knife-throwing...more >>


Article | October 4, 2017
Can't Decide Between Natural Grass and Synthetic Turf? This New Stadium Has Both   

By: Michael Popke

For those who have spent hours, and sometimes days, debating whether to go with a natural grass or a synthetic turf field, the U.K. has a third...more >>


Article | October 4, 2017
Is the Trump-Kim Standoff the Cause of Frigid Ticket Sales for the Winter Olympics?   

By: Michael Popke

It’s not up there with the problems that plagued the Rio Olympics, but it’s still not a good sign. With the 2018 Winter Olympics in PyeongChang,...more >>


Article | September 25, 2017
Go West for Sports Opportunities   

By: Michael Popke

The Southwest and Pacific Coast regions of the U.S. have much to offer, including a pleasant mix of seasons, with opportunities for just about every...more >>


Case study | September 25, 2017
SoCal Atmosphere in a Suburban Los Angeles Destination   

By: Michael Popke

Conejo is Spanish for rabbit, and although organizers don’t see many rabbits in the area these days, Southern California’s Conejo Valley is...more >>


Article | September 25, 2017
Popularity Waves   

By: Michael Popke

With water covering 71 percent of the earth’s surface, plenty of cities have built tourism and sports industries in, on and around the natural...more >>


Article | September 20, 2017
Hurricane Irma's Impact Felt on Sports at All Levels   

By: Michael Popke

For the second time in as many weeks, professional, college and high school sports were forced to make major adjustments in the wake of Mother...more >>


Article | September 20, 2017
Don’t Expect Another Olympic ‘Miracle’ on Ice   

By: Michael Popke

As the 2018 Olympics move closer, it seems the relationship between the NHL and the IOC is more distant than ever, meaning the USOC may well have to...more >>


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