#272: January 28, 2026
A person bowling in a vibrant alley with cosmic murals, releasing a ball towards pins.

Women’s Sports Make Biggest Headlines at NCAA Convention

National Girls and Women in Sports Day is in February but NCAA is ahead of the game. Two women’s sports, STUNT and Acrobatics & Tumbling have become full championship sports. Women’s Wrestling became a championship sport in Division III, Women’s Bowling is now a championship sport in DII and Women’s Flag Football officially became an emerging sport.

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Destination Spotlight

Odessa, Texas: Where Champions Play Under the West Texas Sky

In Odessa, Texas, sports are more than a game. They are a way of life. Known as the Home of Friday Night Lights, this spirited West Texas city draws athletes, fans and event organizers looking for a destination that delivers both competitive energy and that authentic Texas hospitality, with venues, accommodations and a winning team ready to serve.

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Odessa, Texas: Where Champions Play Under the West Texas Sky
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Featured Destination
Loudoun County, VA: An Ideal Location for Any Tournament

Loudoun County, VA: An Ideal Location for Any Tournament

Located less than an hour from Washington, DC, Loudoun County is far enough north for winter sports, yet far enough south for outdoor tournaments, providing an ideal location for any type of event and offering great venues and spectacular views.

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In other news and commentary...
Accessible Travel Sports are Growing but are Hotels Keeping Pace?

ADA is celebrating its 36th anniversary and it’s time for a reckoning: How far has the USA come, really, in accommodating individuals with disabilities? One aspect that has not changed as much as it should, say travelers, is that of hotel facilities. From rooms unable to be navigated in a wheelchair to beds too high for users’ safety, obstacles remain.

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Utah 2034 Leaders: Olympics Won’t be ‘Cut and Paste’ from 2002

With mere days remaining in the countdown to the 2026 Winter Olympics in Milan and Cortina d’Ampezzo, Italy, it’s worth taking a quick look ahead to when the United States hosts the 2034 Games. While many of the same venues will be used, Salt Lake organizers say they don’t want to “cut and paste” from 2002 but instead, to present a vibrant new event.

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Sustainable Swag: Wooden Medals and Plaques Herald a Rising Trend

Wooden medals. Sounds odd, right? But with the increasing number of awards given to athletes every year, a lot of hardware is being manufactured, and it may later need to be recycled (if not outright discarded) by recipients or parents. In a new trend, event owners are choosing wooden medals and awards that make a statement about sustainability.

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Music Licensing Taking Center Stage Among Event Owners’ Concerns

Recently, Running USA noted it had integrated AllTrack music licensing into its suite of offerings for event producers. But music licensing is essential to the entire sports event industry (not just running), since playing music at public events requires licensing under U.S. copyright laws. NGBs are helping event owners stay compliant. Learn more here.

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Five Youth Sports Questions to Consider as 2026 Gets Underway

This is going to be a big year for sports, from the Winter Olympics next month in Italy to the FIFA World Cup throughout North America this summer. But a lot is happening in the world of youth sports, too, according to Aspen Institute’s Project Play, which identified 10 rising business-related trends.

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The Happy Ending for Apparel from a Losing Super Bowl Team

Flip over to QVC or visit Amazon within seconds of the last play of the Super Bowl and you’ll see merchandise for the winning team advertised there and ready for overnight shipping, while sporting goods stores will have it the Monday after the game. But what happens with the losing team’s promo apparel? Well, unlike the team, it gets a happy ending.

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Inside Events
Microsoft Excel World Championships

Microsoft Excel World Championships

Spreadsheet superheroes (you know, those people everyone in the office turns to when they’re confounded by Excel) have come into their own. Excel Esports transforms a common office tool into a competitive sport, bringing together a global community of enthusiasts in a cutthroat battle that celebrates the power of Excel. And you heard it here first.

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Homestead in Midway, Utah has broken ground on a multi-million-dollar golf course renovation. The new John Fought design is scheduled to open for play by summer 2027 with increased sustainability | Instagram

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Young athlete in a racing wheelchair, exuding determination, participates in an outdoor event. The magazine cover highlights adaptive sports.

January/February 2026 2026

One of the best changes to any motto in sports was made, oddly, by International Olympic Committee, an organization that prizes tradition. The original slogan, in Latin, was Citius, Altius, Fortius, ( "Faster, Higher, Stronger"), adopted by the IOC all the back in 1894. In 2021, the IOC changed the motto of the Games to Citius, Altius, Fortius – Communiter. The last word meant “Together,” making the new motto “Faster, Higher, Stronger – Together.” Sports, even at the amateur level, should follow this philosophy. And that’s a good New Year’s resolution.

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Last word...

"As big a deal as the Super Bowl is, it's not the most important thing going on in the planet."

~ Tony Dungy, Pro Football Hall of Fame Coach






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