#264: September 17, 2025
Color Run

Can Relaunched Color Run Help Theme Races Regain the High Ground?

For a while, you couldn’t drive across town without coming across barricades for a themed race. The Bubble Run. The Tomato Run. The Ugly Sweater Run. All had a common denominator: A novelty hook to draw non-runners onto the streets. Then, that sector went strangely silent. With the upcoming relaunch of the Color Run, can it regain the high ground?

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Destination Spotlight

Tri-Cities, WA: Discover the Unexpected

In the Tri-Cities, 300 sun-filled days offer visitors a year-round outdoor playground and an extended sports season. Conveniently located within reach of four major Pacific Northwest metro areas, the Tri-Cities is a land of discovery where a thriving culinary scene, celebrated world-class wineries and endless outdoor activities come together.

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Tri-Cities, WA: Discover the Unexpected
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Featured Destination
Just Bring Your Game to Palm Beach County and Let Us Do the Rest!

Just Bring Your Game to Palm Beach County and Let Us Do the Rest!

What destination beckons to all athletes, of all ages, in all sports and at all levels? Palm Beach County, Florida!

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In other news and commentary...
New Youth Sports Legislation Could Help Parents with Costs

New legislation, aimed at providing parents the ability to claim $2,000 in tax credits to cover youth sports expenses, is gathering support. The bipartisan measure is intended to help counteract federal budget cuts that could reduce or remove afterschool sports programs. Apparently, credits could be used for travel sports, in addition to rec programs.

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Olympic Wage Survives Last-Minute Attack, Takes Effect Immediately

A hospitality pay hike in Los Angeles nicknamed “the Olympic wage” has survived a last-minute countermeasure, in the form of a referendum brought by two airlines and a hotel group that wanted to revoke the law passed near the beginning of the summer. The ordinance, which raises the minimum wage for hotel and airport workers, now takes effect.

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Spurred by Sports Tourism, ADA Accessible Hotels on the Rise

Hotel room construction is up but a micro-trend in that sector bears watching: The addition of more, and more accessible, hotel rooms, as well as other facilities in hotels to accommodate users with physical and developmental challenges. As the Americans with Disabilities Act celebrates its 35th anniversary, there are more changes than ever.

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Surf Wars Over Governance Making Big Waves Ahead of 2028 Games

Turf wars? More like surf wars. USA Surfing has made it clear it wants to govern the sport, although US Ski & Snowboard also wants to. The issue: USA Surfing voluntarily decertified itself in the wake of reports of mismanaged funds after the 2020 Games. Now, it wants to retake control. San Clemente, where surfing will be hosted in 2028, is on board.

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New Technology in Sports Surfaces: An Update on the Industry

From tennis to basketball to pickleball, one aspect of a sports facility can make a significant impact when it comes to the popularity of the event among players: Sports surfaces that are engineered to reduce the potential for injury, the possibility of heat exhaustion and the chance for impact to joints. Here is a rundown on the technology available.

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Softball Swings for the Fences

Softball participation continues to be on the rise in the U.S., with at least 9.2 million Americans taking to the fastpitch or slowpitch diamonds, according to some key industry research. All this is good news for event owners looking for communities that combine excellent facilities with interesting attractions and strong destination support.

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Inside Events
IRONMAN

IRONMAN

The IRONMAN Triathlon is a branded event that includes a 2.4-mile swim, a 112-mile bicycle ride and a marathon 26.2-mile run completed in that order, for a total of 140.6 miles. Since its first event in 1978, the IRONMAN Group has grown into a global sensation with hundreds of events across more than 55 countries, inspiring athletes everywhere.

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Instagram Photo of the Week

Earlier this month, USA Wheelchair Football League (USAWFL), a program of Move United, hosted six teams from across the country at Westworld of Scottsdale as part of the 2025 wheelchair football season | Instagram

Send us your photos! Send them directly to us or use #sportsdestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #sportsdestinations via X or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

September/October 2025 Issue Cover

Sept/Oct 2025

Ever wanted to know something but were afraid to ask? Sometimes, admitting we don’t know can open us up to new knowledge. This issue is filled with the answers to questions, including the following: What is the difference between a certification, a degree and other terms used in professional education? What can you do if your desired destination does not have the venue you need? Why has the cost of bus travel increased? The best way to find out is to accept what we don’t know and then go about changing that. Read on to learn more.

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Last word...

“The special thing was this: No matter where we went, were the home team.”

~ Dizzy Grant, reflecting on his time in the Harlem Globetrotters






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