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Grownups are the Backbone of an Expanding Sports Sector
Psst! There’s a fast-growing sector in the sports events market and it isn’t youth, although it’s made up of athletes who were once in that category. Adult sports leagues are a rapidly proliferating industry segment that can be harnessed by events, venues and destinations to provide added value, more publicity and more potential than anyone ever knew.
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Destination Spotlight
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Snohomish County: Bask in the Pacific Northwest
Welcome to PNW Sports! Snohomish County, Washington, rests between the sparkling blue waters of Puget Sound, the rugged, snow-capped peaks of the Cascade Mountains and is about 30 miles north of Seattle’s Space Needle and 115 miles south of Vancouver, British Columbia. It has excellent facilities, superb connectivity and plenty to do after hours.
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In other news and commentary...
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Seismic Shifts in Participation Propel High School Sports to New Record
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There’s been a burst of growth in high school sports and girls are the main accelerant. According to the National Federation of State High School Associations, the most recent academic year brought an all-time high in the numbers of student athletes. The biggest reason: Girls’ wrestling and flag football. Unified sports and esports also shot up.
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Kicked to the Curb After 2020, Karate Seeks a Return to the Games
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After a triumphant showcase appearance in the 2020 Olympic Games in Japan, karate found itself unceremoniously kicked to the curb not just once but twice, being excluded from both Paris in 2024 and Los Angeles in 2028. Now, it wants back in. What are its chances of being featured in Australia in 2032? Depends on who’s asked and who’s answering.
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The Next Big Thing, Padel Making Inroads into U.S. Sports Market
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It has been called “pickleball’s posher, privileged cousin.” It has also been termed “the fastest growing sport in the world.” But even without the hype, the hoopla or the hyperbole, padel (a closed-court hybrid of tennis, racquetball and yes, pickleball) is gaining traction in the USA, where it is on the cusp of its biggest growth yet. Here’s more.
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Hotel Wi-Fi Becomes Hot Spot for Cybercrime
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We’ve gone from having to pay for Wi-Fi in hotels to having it free. What could be better than that? Safe Wi-Fi, apparently. Unfortunately, many hotels have minimal network security, older networking technology and insufficient data encryption, which means travelers’ data is insufficiently protected. Experts are providing tips to avoid the pitfalls.
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What’s Bringing in the Dough? County Fair Youth Food Sports
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Who doesn’t love a county fair? The rides, the animals, the corn dogs. The cake auctions where kids’ baked goods sell for four or even five figures. If that last sentence came as a shock to you, get to know the newest form of food sport: 4-H and FFA baking competitions where fairgoers, companies and benefactors bid on desserts crafted by local youth.
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Inside Events
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Fishers of Men National Tournament Trail
The Fishers of Men National Tournament Trail (FOMNTT) is a nonprofit, nondenominational ministry. What began in 1998 as a small four-division tournament trail with a total of 21 events through the first season has now grown into one of the largest fishing tournament organizations in the country. Learn more about the organization and its events here.
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Instagram Photo of the Week
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Defensive tackle for the NFL Washington Commanders, Daron Payne, returned to his hometown to host his third annual free youth football camp at Shades Valley High School. | Photo-Michael Reeder | Instagram Send us your photos! Send them directly to us or use #sportsdestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #sportsdestinations via X or Instagram
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Read the latest issue of Sports Destination Management
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July/August 2025
Golden midsummer has arrived and SDM’s awards program, Champions of Economic Impact in Sports Tourism, is in full swing. Here’s why you should enter:
It’s a great chance to recognize economic impact
It showcases destinations at their finest
We learn about how others have faced unique challenges and adapted their events.
We learn what we are capable of.
Our industry is blessed with so many tools; it is powerful, creative, flexible and imaginative. It cares. When we put these tools to work, we create excellence.
Let’s showcase it all, starting now.
....read more
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Last word...
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"I'm fine with being beat up and pushed around, but I'm really scared of heights and scared of ledges." ~ Pro Wrestler John Cena
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Sports Destination Management and SDM Blitz are publications of Due North Media, a division of Due North Consulting, Inc.
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