Merchandising: How to Create the Brand that Sells Your Event
One of the key secrets to creating a successful and sustainable event is telling a story that emotionally connects to all the people involved and make...
Articles
Inside Events: U.S. Youth Cricket Association
Growing a sport usually means starting at the youth level. U.S. Youth Cricket Association is doing just that. In addition to organizing two annual cha...
When Colleges Start Co-Opting Friday Night Lights, High Schools Fight Back
Really, college football? The National Federation of State High School Associations can pretty much be heard grinding its teeth over statistics on the...
U.S. Back at the Bidding Table for Another Global Multi-Sport Event
Long before the lights go on in L.A. to host the Olympics, the U.S. is hoping it’ll have another big international event under its belt. The World Uni...
Flyers Want Fans to Get Their Rage On
Before disgruntled fans start fights in the stands or have the chance to take their bad moods home with them, the NHL’s Philadelphia Flyers are giving...
Fly-by-Night College Recruitment Companies Targeting Events, Parents
Felicity Huffman just got out of jail. Lori Loughlin is facing new charges. And now, crimes surrounding college recruitment have sunken to a new low. ...
Housing Bureaus: The Rule Rather than the Exception
Times were, event owners did it all, including hotel negotiations, arranging for room blocks, checking rooming lists and trying to do the work of runn...
After USA Triathlon’s Announcement, Get Ready for More NGB/CBD Partnerships
How surprising was the announcement that USA Triathlon had a partnership with a CBD brand? Not that surprising. Increasingly, cannabis has been infilt...
Costumes, Candy and Cash: Halloween Events Bringing Economic Impact
Halloween lands on a Thursday this year. For kids, it’s a school night and that's a grave problem (see what we did there?) but for sports planners, it...
A Decision on the 2032 Summer Games Location? Don’t Hold Your Breath
While we all know where the 2024 and 2028 Olympics and Paralympics are going to be held, it was expected that the next host, for the 2032 Games, would...