Best Practices for Recurring Events and Sustainable Relationships
When planning and executing a sports tournament or event, you want to give the players, staff and spectators the best experience possible in order to ...
Articles
Football: What’s Happening on the Field and Behind the Scenes
Much has been written about football and most recently, that coverage has been all about whether it’s growing and whether it’s safe. Keith Noll, natio...
Faked Out: Bogus Sponsorship Deals Plaguing Event Industry
As if it weren’t challenging enough to gain sponsorship for tournaments, event owners are now being faced with a new problem: keeping local businesses...
Seeing the Light: When Sports Venue Lighting Creates Problems in Neighborhoods
Cities want to leverage fields and stadiums to attract sports tourism. But as the arms race to build better facilities and improve current ones heats ...
USA Football Announces Inaugural National Flag Football Championship in 2020
At almost the same time a pubic service announcement was equating youth tackle football with encouraging children to smoke cigarettes, USA Football an...
PSA Paints Football as Being as Dangerous to Kids as Letting them Smoke
A public service announcement, aimed at keeping youth athletes out of tackle football, compares the sport to encouraging children to smoke. Not to be ...
Merchandising: How to Create the Brand that Sells Your Event
One of the key secrets to creating a successful and sustainable event is telling a story that emotionally connects to all the people involved and make...
Inside Events: U.S. Youth Cricket Association
Growing a sport usually means starting at the youth level. U.S. Youth Cricket Association is doing just that. In addition to organizing two annual cha...
When Colleges Start Co-Opting Friday Night Lights, High Schools Fight Back
Really, college football? The National Federation of State High School Associations can pretty much be heard grinding its teeth over statistics on the...
U.S. Back at the Bidding Table for Another Global Multi-Sport Event
Long before the lights go on in L.A. to host the Olympics, the U.S. is hoping it’ll have another big international event under its belt. The World Uni...