January 19, 2022 | Sports Destination Management
#174: January 19, 2022
The USA is Co-Host of a Cricket World Cup - Will It Launch the Sport Here?

The USA is Co-Host of a Cricket World Cup - Will It Launch the Sport Here?

The international cricket community hopes a recent successful bid, in conjunction with Cricket West Indies, to host the 2024 T20 World Cup in the USA will, at long last, bring cricket into the mainstream on these shores. It would be the first time the event has been contested in the USA - and enthusiasts feel it's long overdue. Next stop: the Olympics?

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Destination Spotlight

Find Your Place in the Sun in Asheville!

If you haven't yet considered Asheville, North Carolina as your next tournament host site, you're missing out on a lot. In addition to great weather and warm southern hospitality, this area is a dynamic, award-winning destination, filled with ideal venues and a backed by a welcoming community, with plenty of nice surprises for those who visit.

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Find Your Place in the Sun in Asheville!
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Featured Destination
The Best Aquatic Center Around - Now Even Better!

The Best Aquatic Center Around - Now Even Better!

Holland Aquatic Center in Holland, Michigan, has always had the lock on everything event owners need for competitive swimming and diving. But now, it's even better.

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In other news and commentary...
Without NHL Players, USA Creating Ice Hockey Team from Scratch

Without NHL athletes able to play in the Winter Olympics, the USA has assembled one of the youngest teams ever, including NCAA student athletes and NHL farm team players. The average age: 25. Expect to see a resulting surge of interest in amateur ice hockey. Could there be another Miracle On Ice? Nobody knows - but it makes for great storylines.

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Up for Bid: USA Gymnastics National Events

Destinations with indoor facilities have the opportunity to vault into national prominence by hosting one or more of USA Gymnastics' signature events. The 2023 and 2024 US Classics, 2023 and 2024 US Gymnastics Championships and National Congress & Tradeshow, 2023 and 2024 USA Gymnastics Championships, and 2023 Winter Cup are up for bid. Learn more.

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Could Cross Country Be on the Comeback Trail to the Olympics?

Could cross country running return to the Olympics? It was all the way back in summer of 2020 that we first heard the rumblings - then silence. But a lot can happen when nobody is looking, and World Athletics has been hard at work on the issue with an eye to having it reinstated in time for the LA 2028 Games. Of course, IOC approval will be key.

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Destinations Winding Up the Spin Cycle to Host 2026 World Cup Games

We still don't have the final announcement (FIFA! How long will this take?) but that hasn't stopped candidate cities nationwide from winding up the spin cycle on the World Cup. From trumpeting youth soccer involvement to bragging about other national and international events, there's no chance for anyone to forget the chance of bringing the world to town in 2026.

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Beyond "The Longest Yard:" Prison Sports Programs Enrich Inmates

Maybe all you know about sports in prison was learned from watching the classic 1970s Burt Reynolds movie, The Longest Yard (and what critics called its unnecessary remake with Adam Sandler). In reality, competitive sports leagues are active within prison walls, providing a valuable outlet for inmates. (Tennis is big at San Quentin, for example).

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Nationwide, Efforts to Expand Access to Youth Sports

Sports are BACK and cities want kids to get back in the game. As a result, there has been a plethora of initiatives to expand access to youth sports, particularly in cities, among minorities and among girls. Event owners should make themselves aware of these initiatives, and perhaps tie into them, in order to continue to grow sports on all levels.

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Inside Events
Inside Events: Sunflower Summer Collegiate Softball League

Inside Events: Sunflower Summer Collegiate Softball League

The Sunflower Summer Collegiate Softball League (SSL), a new opportunity for college athletes to hone and showcase their skills, takes the field in June. Commissioner Casey Walkup anticipates the SSL will bring nearly 100 student-athletes to South Central Kansas annually. Learn about the need for this program, and the response it has seen so far.

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Thank you, Connecticut Convention & Sports Bureau! The Smack New England Winterfest Volleyball Tournament brings over 5,700 athletes, 20,000 visitors, 2,197 jobs and $6.61M in revenue | Instagram | Facebook | Twitter

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Read the latest issue of Sports Destination Management

January/February 2022

January/February 2022

What's your New Year's resolution? If it involves becoming a stronger, better informed, more productive member of this industry, this issue can help. There are articles on insuring your event (and not falling prey to the problems that often occur), on rebranding (and marketing a new identity) - and on how adaptive sports have evolved (there's something every event owner can learn here). If you've wanted to find a host for basketball, esports or winter sports, we have some great possibilities. Plus, you can catch up with paddle and watercraft sports, as well as with ski mountaineering, a new discipline for the Winter Olympics. Let's make it a great year together.

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Last word...

"I got the mike and I said, 'Herr Blatter, have you ever taken a bribe?' Talk about crashing the party."

~ Andrew Jennings, investigative journalist whose work led to the raid on FIFA. Jennings died last week at age 78.






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