#270: December 10, 2025
A crowd of runners wearing numbered bibs and athletic gear stand at the starting line of a race, focused and waiting to begin.

With Athlete Privacy a Growing Concern, Wearable Tech in the Spotlight

Wearable technology, recently listed among the top fitness trends, just might be one of the biggest privacy risks out there, say lawmakers, who would like to see the data regulated under HIPAA since many devices contain apps that collect identifiable health information. It could also be used to track individuals (including kids) who are working out.

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Destination Spotlight

Welcome to Oklahoma City!

Welcome to Oklahoma City, where history, culture and innovation converge in "The Modern Frontier." OKC is a vibrant destination filled with experiences ranging from rich Native American and cowboy heritage to creative entertainment and outdoor adventures. Whether you’re here for a weekend or a week, there’s something unique awaiting every traveler.

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Welcome to Oklahoma City!
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Featured Destination
Stafford County, VA: A Rising Hub for Sports, Teams and Tournaments

Stafford County, VA: A Rising Hub for Sports, Teams and Tournaments

Stafford County, Virginia is one of the most dynamic destinations for sports, tournaments and team training experiences.

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In other news and commentary...
A "Bookend Winter" Forecast Could Help Strategically Scheduled Sports

Winter sports events that take place outdoors could see some reliably good conditions – for a change. AccuWeather® long-range experts say the best skiing and snowboarding conditions are expected during the early weeks of winter and near the end of the season at most mountains across the country, giving rise to a brand-new term: "Bookend Winter."

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Pickleball Research: Busy Courts, Heightened Interest in Tournaments

Pickleball is alive and well – and there’s a lot of emphasis on the "well" aspect (although the sport itself shows no signs of dying off so don’t worry about the "alive" part either). That’s the word from a new survey conducted by the Sports & Fitness Industry Association and DUPR. One big takeaway: Players are complaining about court congestion.

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New York City Marathon Named World’s Most Valuable Marathon Brand

What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 million for extensive and diverse revenue streams, strong brand equity and high revenues across sponsorship, entry fees and broadcast. NYC does share the top spot with Boston for heritage and prestige.

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Set for Success

Played on four surfaces (indoor, sand, grass and even the emerging discipline of snow) and a perennial tournament powerhouse sport, volleyball lends itself to almost any setting and any age group. Throughout the United States, you’ll find tournaments packing in the teams and the spectators. Here are some top destinations and the impact they’re making.

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From Landfill to Legacy: The Shift Every Race Needs

Sustainability in sports events has moved front and center not just as a social responsibility but as a competitive advantage. In fact, Gen Z athletes are more likely to seek out and/or choose to enter events that support social justice initiatives, which fall under the larger umbrella of sustainability. Here are some methods for greening events.

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Meet the 2025 Champions of Economic Impact in Sports Tourism

Each year, SDM’s awards program, Champions of Economic Impact in Sports Tourism, is a tribute to the power of an industry. This year was no exception. Communities that hosted these events reaped a share of $1,422,168,804 in economic impact and 812,518 in hotel room nights. Events large and small contributed to this and everyone had a stake in the success you see here.

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Inside Events
Santa Sunday

Santa Sunday

Each year, Maine’s Sunday River Resort hosts a special "Santa Sunday" to kick off the festive season (and benefit a great cause). The event draws hundreds of skiers and snowboarders, all dressed as, yep, you guessed it, Santa. It’s gimmicky, it’s fun and it has great staying power, since it started in 2000. Sit back, sip some eggnog and learn more.

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Instagram Photo of the Week

In Illinois, GoRockford went all-in on Christmas on November 29 with its Stroll on State presented by UMB Bank and its Holiday Dasher Dash 5K with more than 1,200 festively attired runners (and Santa too) | Instagram

Send us your photos! Send them directly to us or use #sportsdestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #sportsdestinations via X or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

Crowded indoor sports event with vibrant lights. Magazine cover text highlights awards, economic impact, and volleyball venues.

Nov/Dec 2025

The end of the year is in sight and a new one is on the horizon. The holidays are looming and seasonal shopping is in full swing. Here at SDM, that means the unveiling of our 2025 Champions in Economic Impact in Sport Tourism. This year’s winners illustrate the creativity and ingenuity of the industry. In addition to traditional sports and longtime champions, this year brought out some new events and some unusual competitions. Ultimately, each victory belongs to destinations and event owners who worked together to create great experiences for everyone.

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Last word...

"A win, of course."

~ Jaydon Mickens (then-Buccaneers wide receiver), when asked what he wanted for Christmas before a December game.






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