Youth Sports Breaking Records as Kids Charge Back Onto Playing Fields
Here's some welcome news: Registration numbers for fall youth sports programs are breaking all records. It's a combination of pent-up demand and parents' influence after noting their children's lack of activity was affecting their schoolwork, social wellbeing and, of course, physical fitness. Find out how the boom is being harnessed by event owners.
Find Your Place in the Sun in Asheville!
If you haven't considered Asheville, North Carolina, as your next host site, you're missing out. In addition to our great weather and warm southern hospitality, this area is a dynamic destination, filled with ideal venues and a backed by a welcoming community filled with nice surprises for those who visit. We want you here and we're ready to host.
|In other news and commentary...|
|Field of Dreams Games Creates Grand Slam Impact in Dyersville|
Field of Dreams is getting a sequel but not in Hollywood - in Dyersville, Iowa. The big game between the Yankees and the White Sox hit it out of the park, and MLB, seeing the potential, has already announced a game in 2022 (and probably beyond; even Kevin Costner, who was at the game, noted, "It does feel like all the teams will want to touch this.")
|Playing it Safe: Choosing a Lightning Detection System for Outdoor Venues|
Thunderstorms (and as a result, lightning flashes) are certainly a known factor in the planning of any outdoor sports event. But we've come a long way since Ben Franklin sent up a kite and a key. Lightning detection systems, designed to provide early warnings, can allow event owners to evacuate fields in advance of such weather events. Here's more.
|Can the Employee Retention Credit (ERC) Help the Sports Industry?|
After lengthy work to unlock the funding (and the celebration when it finally happened), it's unlikely anyone in the sports event industry is unaware of the Paycheck Protection Program (PPP). But an even more impactful form of crisis funding, the Employee Retention Credit (ERC), has flown under the radar. Learn more about the ERC and find out who is eligible.
|Bitcoin of the Realm: College Stadium Gets Cryptocurrency Sponsor|
There hasn't been this much excitement around naming rights since bidet brand TUSHY wanted to sponsor a Toilet Bowl at the Buffalo Bills stadium. Only this time, it's serious. Cryptocurrency exchange FTX has landed the naming rights to the field at California Memorial Stadium, home of the California Golden Bears, in a 10-year, $17.5 million deal.
|Up for Bid: Three NAIA Championships|
Who's ready to take a great big running leap right back into the bidding and hosting pool? NAIA has three (count 'em: three!) RFPs open now. They're in indoor track & field, outdoor track & field, and swimming & diving. Bid deadline is exactly a month away. All the information you need, from bid packets to style guides, is right here. And...go!
Inside Events: The Interscholastic Equestrian Association
An equestrian event that doesn't require athletes to own their own horses? Now that's something worth your attention. The Interscholastic Equestrian Association introduces students in middle and secondary schools to equestrian sports and puts on 800-900 shows annually. What does it need in terms of venues and host cities? Saddle up and find out here.
|Read the latest issue of Sports Destination Management|
How did you get your start in the industry? Were you a sports standout in school and wanted to stay connected to what you loved? Did you drift in from another profession, such as meeting planning or public relations? Maybe you majored in sports management in college. While we all have different entry points, we have a common denominator: mentors in the industry who guided us along. And they're still helping us out; this issue has some great advice on issues we're all grappling with and challenges we're all facing. Let's never stop learning, growing and pursuing excellence, particularly now as we emerge from the darkness into the welcome warmth of summer.
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"He doesn't know the meaning of the word fear, but then again, he doesn't know the meaning of most words."
~ Bobby Bowden during his tenure as head football coach of the Florida State Seminoles; Bobby died on August 8.
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