Cancelled or Postponed Events? Market the Merch Anyway
Cancelled and postponed events are bad enough but what do you do with boxes of T-shirts, hats and other memorabilia? If you're smart, you ramp up your marketing and use them to make money, regardless. Here's how event operators are capitalizing on a revenue stream in the COVID-19 climate – and keeping their brand strong. You can too. Read on.
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|In other news and commentary...|
|Cactus Tour Proving the Golf Show Will Go On|
The balance between staying competitive and remaining healthy has been elusive for many events but the Cactus Tour has managed to do it. With one person per cart, twosomes rather than foursomes, lots of distance and, yes, pool noodles instead of flags in holes, the tour has managed to defy the virus and reward its participants - without spectators.
|Sports Venues Switching Gears from Hospitality to Hospital|
In the latest paradigm shift for the sports planning industry that has shifted so much lately, venues that normally welcome soccer teams, racehorses and even top tennis players are being repurposed as field hospitals, triage centers and health screening centers. The anti-COVID-19 fight is being taken to a new front, and destinations are all in.
|Up for Bids and Open for Business: USA BMX|
Need proof the sports industry is continuing to move forward? Here it is: USA BMX has a new RFP for its national events. Learn all about this opportunity, including the extended deadline to bid, in this article. Also important is the fact that the organization revised its housing information to reflect the current structure. Read on and learn more.
|Sports and Knocked-Out Teeth: The Goofy Statistics You Need Right Now|
In a dismal spring, when postponements and cancellations are rife, sometimes a few offbeat statistics can provide a much-needed diversion. And here's one now. On average, between 3 and 5 million teeth are knocked out during sports activities, many during sports where athletes are supposed to wear mouthguards. Here are other numbers to chew on.
|In the Olympics of Social Media Use, Who Takes Home the Medals?|
Now more than ever, those who promote sports events know the importance of social media in connecting with the larger community. A recent survey, however, shows some event owners are better at it. It also shows that as social media has matured, different platforms are far more popular than others. Want to know who gets the most eyeballs? Read on.
Inside Events: Credit Union Cherry Blossom Ten Mile Run and 5K Run/Walk
Some event owners have found novel ways of competing in the wake of COVID-19. The Credit Union Cherry Blossom Ten Mile Run, a perennial sell-out, not only offered its participants a virtual race option but allowed them to use this year's race fee as a means of guaranteeing entry into next year's event. Learn about this and other creative strategies.
|Read the latest issue of Sports Destination Management|
Nobody needs to be told that excellent events don't happen by themselves. On the contrary, they call for a detailed plan for excellence behind the scenes as well as what meets the eye for spectators. A strong event is supported by an excellent working relationship with the local sports commission and CVB, as well as several vendors, including photography, housing and medical planning. Other aspects adding to the overall excellence of the competition include proper marketing and the strong pursuit of athletes to participate. Learn about all those things and more in this issue.
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~ Timeless wisdom from the great Satchel Paige
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