#131: April 15, 2020
Cancelled or Postponed Events? Market the Merch Anyway

Cancelled or Postponed Events? Market the Merch Anyway

Cancelled and postponed events are bad enough but what do you do with boxes of T-shirts, hats and other memorabilia? If you're smart, you ramp up your marketing and use them to make money, regardless. Here's how event operators are capitalizing on a revenue stream in the COVID-19 climate – and keeping their brand strong. You can too. Read on.

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Destination Spotlight

Find Your Place in the Sun in Asheville!

If you haven't considered Asheville, North Carolina, as your next host site, you're missing out. In addition to our great weather and warm southern hospitality, this area is a dynamic destination, filled with ideal venues and a backed by a welcoming community just filled with nice surprises for those who visit.

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Find Your Place in the Sun in Asheville!
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Featured Destination
Play Like the Pros in Harford County Maryland

Play Like the Pros in Harford County Maryland

Bring your tournament to Harford County, Maryland, and get the best – the best facilities, the best location and the best team to support it all! We know world-class sports and we've got plenty of fun too. Enjoy family-friendly activities, heart-pumping adventure, accommodating hotels and natural surroundings when you plan your sports events here.

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In other news and commentary...
Cactus Tour Proving the Golf Show Will Go On

The balance between staying competitive and remaining healthy has been elusive for many events but the Cactus Tour has managed to do it. With one person per cart, twosomes rather than foursomes, lots of distance and, yes, pool noodles instead of flags in holes, the tour has managed to defy the virus and reward its participants - without spectators.

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Tourist Attractions Reopening in China: What Does it Mean for U.S. Sports?

The proverbial light at the end of the tunnel may be in sight. At the very least, there is a glimmer of hope and optimism, thanks to news of developments in China. Theme parks and museums across the country, closed since January 24 because of coronavirus, are starting to reopen. Even more importantly, Wuhan has reported no new cases of COVID-19.

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Sports Venues Switching Gears from Hospitality to Hospital

In the latest paradigm shift for the sports planning industry that has shifted so much lately, venues that normally welcome soccer teams, racehorses and even top tennis players are being repurposed as field hospitals, triage centers and health screening centers. The anti-COVID-19 fight is being taken to a new front, and destinations are all in.

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Up for Bids and Open for Business: USA BMX

Need proof the sports industry is continuing to move forward? Here it is: USA BMX has a new RFP for its national events. Learn all about this opportunity, including the extended deadline to bid, in this article. Also important is the fact that the organization revised its housing information to reflect the current structure. Read on and learn more.

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Sports and Knocked-Out Teeth: The Goofy Statistics You Need Right Now

In a dismal spring, when postponements and cancellations are rife, sometimes a few offbeat statistics can provide a much-needed diversion. And here's one now. On average, between 3 and 5 million teeth are knocked out during sports activities, many during sports where athletes are supposed to wear mouthguards. Here are other numbers to chew on.

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In the Olympics of Social Media Use, Who Takes Home the Medals?

Now more than ever, those who promote sports events know the importance of social media in connecting with the larger community. A recent survey, however, shows some event owners are better at it. It also shows that as social media has matured, different platforms are far more popular than others. Want to know who gets the most eyeballs? Read on.

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Inside Events
Inside Events: Credit Union Cherry Blossom Ten Mile Run and 5K Run/Walk

Inside Events: Credit Union Cherry Blossom Ten Mile Run and 5K Run/Walk

Some event owners have found novel ways of competing in the wake of COVID-19. The Credit Union Cherry Blossom Ten Mile Run, a perennial sell-out, not only offered its participants a virtual race option but allowed them to use this year's race fee as a means of guaranteeing entry into next year's event. Learn about this and other creative strategies.

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Instagram Photo of the Week

USA's Rocky Carson celebrates a racquetball win in 2017's World Games. The next Games are July 7-17, 2022 in Birmingham, AL (originally 2021 but changed after the Olympics rescheduled). Instagram | Twitter | Facebook

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

March/April 2020

March/April 2020

Nobody needs to be told that excellent events don't happen by themselves. On the contrary, they call for a detailed plan for excellence behind the scenes as well as what meets the eye for spectators. A strong event is supported by an excellent working relationship with the local sports commission and CVB, as well as several vendors, including photography, housing and medical planning. Other aspects adding to the overall excellence of the competition include proper marketing and the strong pursuit of athletes to participate. Learn about all those things and more in this issue.

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Last word...

"Never let your head hang down. Never give up and sit down and grieve. Find another way."

~ Timeless wisdom from the great Satchel Paige






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