August 04, 2021 | Sports Destination Management
#164: August 04, 2021
Fueled by the Olympics, 3x3 Basketball Already Bringing Tournament Demand

Fueled by the Olympics, 3x3 Basketball Already Bringing Tournament Demand

One of the new Olympic disciplines, 3x3 basketball, is the breakout star among TV viewers. It's fast-paced, takes up less court space, has its roots in the urban game, even has sponsored pro tours - and people are tuning in. And all those eyeballs are expected to translate into a new demand for half-court action among youth tournaments.

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Destination Spotlight

Chicago Southland Makes Sports the MVP

As restrictions continue to ease, the Chicago Southland Convention & Visitors Bureau is eagerly awaiting the chance to welcome back sports. In the Chicago Southland, all sports business, no matter the size, is valued. Whether hosting a small regional tournament or a large national competition, there is MVP treatment for all.

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Chicago Southland Makes Sports the MVP
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Featured Destination
The Richmond Region is Outdoor Sports Central

The Richmond Region is Outdoor Sports Central

Named America's #1 river city, the Richmond, Virginia region is a place where teams want to play and where families want to visit.

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In other news and commentary...
Nominations Open for Champions of Economic Impact in Sports Tourism

SDM wants to salute those who help grow this profession into the dynamic, flourishing $45 billion industry it is. We want to acknowledge and honor the accomplishments in the industry - including our new category, "Sports Heroes of the Pandemic" - those who managed to put on events against all odds in 2020. Click here to learn more (and to enter).

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Olympic Gymnasts Serving Notice: College Cuts Mean Fewer Medals

Athletes in men's gymnastics - a top-ten-most-watched Olympic sport - have a message for TV viewers: the U.S. national teams in these sports come directly from the U.S. college system. And with many colleges cutting teams in so-called 'non-revenue' sports, the U.S. pipeline of elite athletes - and its chance at medals - is being substantially disrupted.

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Baywatch for Real? Adults Climbing Back onto the Guard Towers

At the height of Baywatch's TV popularity, real-life guards complained that adults were playing full-time lifeguards, though most guards were high school and college age. But these days, a nationwide shortage of guards combined with high unemployment has seen many former guards getting recertified. Call it the Old Guard Effect or the Baywatch Phenom.

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Athletes Unlimited Applies Fantasy Sports Theory to Create Women's Teams

You say fantasy sports like it's a bad thing. Athletes Unlimited begs to differ. There are no hard-and-fast teams here, just elite women in their sports: softball, volleyball and lacrosse. Each week, the top athletes draft their teams from scratch for following week's games. Fan engagement is key as league members can also make their picks.

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Let Them Play, Eh? Canada Wants Youth Travel Tournaments Back

The border between the USA and Canada is reopening and it's not just leisure travelers who are happy; sports event owners are as well. But the goalposts keep changing, with both countries setting different dates for travel to reopen. And that has Canadian sports luminaries speaking out on the importance of restoring youth travel tournaments.

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Off the Bench, Into the Game: Bid on NJCAA Championships

Getting off the bench and back into the game has never been easier or more timely. NJCAA needs hosts for championships in cross country, soccer, basketball, track & field, football, golf, lacrosse and beach volleyball. Bids are submitted online and are due on September 15, meaning there's no time to waste. Start now and get back into the spotlight.

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Inside Events
Inside Events: Teammate Basketball

Inside Events: Teammate Basketball

There's a lot of talk about good sportsmanship and the importance of fair play. One organization that strives to exemplify it, and have players do the same, is Teammate Basketball, which runs weekend tournaments from February through June. SDM sat down with Blake Thompson, event owner, and learned about the on- and off-court lessons taught.

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Instagram Photo of the Week

The 2021 AAU Girls' Basketball 2nd/3rd, 4th, 5th, 6th, & 7th Grade World Championship brought more than 4,500 players and spectators (and $2.8M) to Butler County, Ohio from June 25-28 | Instagram | Twitter | Facebook

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

July/August 2021

July/August 2021

How did you get your start in the industry? Were you a sports standout in school and wanted to stay connected to what you loved? Did you drift in from another profession, such as meeting planning or public relations? Maybe you majored in sports management in college. While we all have different entry points, we have a common denominator: mentors in the industry who guided us along. And they're still helping us out; this issue has some great advice on issues we're all grappling with and challenges we're all facing. Let's never stop learning, growing and pursuing excellence, particularly now as we emerge from the darkness into the welcome warmth of summer.

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Last word...

"I touched the wall and all my dreams, hopes and ambitions basically coalesced into one moment"

~ Australian swimmer Duncan Armstrong on winning Olympic gold and setting a world record in 1988.






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