Articles

It might be considered a new trend in higher education. More colleges and universities are branching out their business programs to include sports mar...

The power of the crowd is amazing. Imagine you are an athlete on the field ready to go up to bat, dribble a basketball to the net or run for a touchdo...

Three hundred twenty-six million trillion gallons: that's science's best guess as to how much water we have on Earth. And over the last few thousand y...

No, we're not talking about walking onto Center Court at Wimbledon and facing the reigning world champion across the net. Most people would rather sit...

As an event planner you are always looking to get the most benefits for your athletes, spectators and organization. This includes receiving subsidies ...

Imagine taking a kayak over a 186 foot waterfall; cruising down the Chilean Alps on the world's fastest bike going a mere 130.7 mph; bike base-jumping...

You hear it everywhere you go these days. At the sporting goods store, ballparks, arenas and concession stands. You can't turn on the television or ra...

Stunning scenery, endless natural attractions, rich cultural history, delectable food and a temperate climate - sounds great doesn't it? If you're con...

Nearly 150 years ago, when the term "bicycle" made its first appearance, it referred to a mechanically driven two-wheeler with iron tires. Despite the...

For more than a decade, the marketing dollars adjusted for inflation spent on traditional media such as print and broadcasting have remained flat whil...